Employer Branding and Candidate Experience are closely related. If there is a weakness in one, there will be consequences for the other. The current state of the labour market means that a powerful employer brand is essential to set yourself apart from the competition and to attract skilled workers in sufficient numbers. However, if the candidate journey through the hiring process leaves behind a negative impression, the Employer Brand will be affected. As such, what can businesses do to ensure that employees and candidates are both at the heart of their operations?
You start by publishing a job vacancy, inviting suitable candidates to interviews, and then decide whether or not to hire a particular candidate. That’s roughly how all recruitment went in the past, but those days are long gone. What kind of opportunity does artificial intelligence represent?
The digitalisation of the workplace, Work v4.0, and the digital transformation of work: these terms are currently in wide use. People’s everyday working lives will change due to technical and digital progress, and both employees and employers must adjust in response.
The employment situation in the EU is as good as it has been for a long time, and the labour market is transforming from one where employers have the upper hand, to one where the balance of bargaining power favours employees. Businesses are attempting to optimise the way they present themselves to candidates and must actively seek out their future employees. But how can businesses win over the best candidates and attract top talent?
The German labour market offers attractive opportunities for highly skilled workers and managers with the right training. However, before looking for a job in Germany, it is vital to ensure that overseas qualifications are validated, and anyone who wishes to pursue their career in Germany should therefore ensure that their professional qualifications are checked to ensure that they are equivalent to their German counterparts.