How the Facebook profile doesn't become a job killer

Facebook Jobs transfers almost the entire application process to the social network. The only requirement is a Facebook profile. The following blog will show you how this can be optimally designed in order to convince the personnel manager and which is not appreciated at all, even if the application was not sent via Facebook.

Job board Facebook

The basis to be able to send an application at all is of course an advertised position. The times in A job advertised is of course the basis for being able to apply at all. However, the times when these were exclusively found on job boards such as Indeed, Stepstone and Co. are over. About a year ago, the social media giant Facebook opened its doors to the recruiting market. For companies and applicants, the process is as simple as possible. Posting jobs is similar to posting offers, which has been common on Facebook for a while now. Potential candidates notice the advertised jobs in their stream. Companies posting their jobs on Facebook also reach people who are not actively looking for a job and the applicant can initiate the application process by pressing the "Apply Now" button. The candidate enters the required information using the Facebok application form and sends it to the company without leaving the social network. Nevertheless, the applicant's privacy is protected, because the job advertiser is only able to see the data which were part of the application and the candidate published on his Facebook profile. A recruiter-friendly profile is of course usefull, because even if the (dream) job is not found via Facebook, it is not uncommon for HR professionals to search for applicants in social networks.


Use Facebook to find a job

Facebook Jobs allows companies to reach employees who are not actively looking for a job.

A good application remains the most important success factor

But before the HR manager decides to enter the applicant's name into a search engine, he or she must be impressed by the application. A unique and appealing application needs more than just a cover letter, CV and references. Moreover, telephone interviews are often used during the application process to establish the first contact and offer the candidate the chance to present himself at his best.


Using Facebook as a professional and private network

In times of Web 2.0 both industrial processes and daily life are becoming more and more transparent. Social Networks are a decisive factor. For professional purposes, platforms such as LinkedIn and XING are primarily used. Not only here, also in private networks, preferably via Facebook, HR managers search for applicants to learn more about their character, lifestyle and leisure activities, at least if their privacy settings allow it. Therefore, conscientious maintenance of your own Facebook profile is very important. There are a few aspects that should be considered so that the profile does not become a job killer, but can actually help with your application and career.


The Facebook profile as a digital business card

No matter which privacy settings have been made, everyone can see the profile and cover picture. Blurred Selfies are just as unacceptable as copyrighted images showing a other person as yourself. In general, all pictures used should make the profile owner appear likeable. However, the timeline also contains other pictures that can be shared, liked and commented as well. If it is a public profile that can be seen by Facebook friends as well as everyone else, it is not advisable to post wild party photos that were taken during a night of drinking. Even links to such pictures are not particularly conducive to the application process and should be avoided.


Facebook profile as part of your application

In order to use the Facebook profile successfully for the application and the career, the applicant should maintain it regularly conscientiously.

In order to use Facebook specifically as an advertising platform for yourself, not only images play a decisive role. Bad spelling and grammar are also not welcomed on the Internet and do not make a good impression. The same applies to unfair comments and gossip. It doesn't matter whom they are against. To demonstrate your communication skills, contributions and comments should therefore always be written on the basis of a factual opinion and considered under the aspect "what is private and what for publication". In-house information generally has to be kept confidential, even if it is no longer the current employer. No company likes to hire disloyal employees. On the other hand, expressing an interest by pressing the "like" button for events and fan pages related to the preferred company can be positively received by HR professionals. Of course, it depends on the position which contents particularly are outstanding. If, for example, the job advertisement demands the ability to work in a team, the reference to participation in a club or a band can convince the HR manager a bit more. If a stay abroad was made in the past, suitable contributions from this time can also complete the personality portfolio. In this way, the existence of intercultural competences can be conveyed.

The information given in the CV as well as your personal details should be truthful and match your Facebook profile. However, this does not have to mean that no additional information may be shared that could arouse the interest of the recruiter.


Self-expression only limited

Both in your application and on your Facebook profile, you should always show your very best side. A clumsy self-portrayal can be noticed very quickly by the HR manager. This not only diminishes the applicant's credibility, but also makes him appear unappealing. On the other hand, you can score points with authenticity.


Be careful with friend requests to HR managers

The purpose of social networks, whether private or professional, is to connect with other people. Even HR professionals sometimes use Facebook, a platform that is not primarily business-oriented. A Facebook friendship request to the responsible personnel manager is therefore not a good idea. However, it is also advisable to avoid messages via Facebook in which, for example, appointments are requested. Business Platforms such as LinkedIn and XING are more suitable for this. Meanwhile, many companies already have official recruiting pages the candidate can follow. HR departments often use this to spread news. The candidate stays up to date and can ask questions about the company as well as participate in objective discussions. A positive side-effect of lively discussions is that the candidate can attract the attention of the recruiter. Convincing candidates primarily stand out when they limit their communication activities to topics in which they can prove their expertise.


Keep your private life private

Of course you do not have to use Facebook professionally. This decision is up to you. Those who feel more comfortable when their professional and private lives are separated can contribute themselves to ensuring their own desired privacy. Therefore, it can be helpful to make the private Facebook profile visible only to friends. This prevents content from being seen by people who are not authorized to do so. In addition, a separate account can be created which is used exclusively for professional purposes. The applicant thus has a business card on the Internet and can still move a little more freely in the social network.

Facebook can be quite helpful for the application, if the mentioned points are considered and implemented correctly. Before sending the application, it is therefore always advisable not only to check the documents thoroughly, but also the information that the social networks reveal about yourself and are therefore easy to find by recruiters.

ARTS is constantly looking for new qualified employees in Germany and throughout Europe via Facebook. If you want to become part of the ARTS team but haven't yet found what you are looking for in our job exchange, we look forward to receiving your unsolicited application!

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