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Higher Education Marketing - reaching students in a targeted way with ARTS

In order to find qualified workers and motivated young talent in the increasing war for talent, university marketing must be an essential part of every company's employer branding strategy. As your Higher Education marketing agency, we offer a range of services to help you reach and successfully retain university and college students. Our services are tailored to your needs and include online activities such as posting job ads on ARTS' own as well as national and international university websites, multiposting as part of social media marketing, active sourcing and email Marketing.

With our expertise in Higher Education Marketing, we can help you attract, retain and inspire students. Contact us today and let us help you achieve your goals!

Satisfied Customers

How does the cooperation with ARTS - your agency for Higher Education Marketing work?

Based on our more than 20 years of recruiting expertise, we reach students and graduates with customized messages and campaigns tailored to the needs of your young target group.

  • Step 1: At the beginning of the project phase, an initial meeting takes place. In this meeting, our experts work with you to determine the individual components and measures necessary to meet your individual university marketing challenges. 
  • Step 2: We develop a strategy tailored to your company and prepare a plan of action.
  • Step 3: During the implementation of activities such as multiposting of job advertisements, active sourcing in social media or email marketing campaigns, our collaboration remains transparent at all times through regular reporting.

Our tools for successful Higher Education Marketing 

Digital Activities

Social media: We provide strategic and operational support in designing and maintaining your company profiles on Facebook, LinkedIn, Xing and other channels relevant to your target group. In addition, we carry out tailored campaigns to reach students. We offer target group-specific, automated placement of online ads on social media and the Google network.

Active sourcing: Our experts contact students and graduates from target-group-relevant universities and colleges both nationally and internationally and approach them directly.

Individual career page: We design a search engine optimized landing page with your jobs and benefits for young professionals. In doing so, you benefit from our reach. Alternatively, we will be happy to advise you on optimizing your company's own career page.

Multiposting of job ads: We carry out job optimization based on current search engine and personnel marketing trends and place your job advertisement in the job exchanges and search engines relevant to graduates and students. 

E-mail marketing: By sending individual e-mails (stand-alone e-mails), it is possible to narrowly focus the target group, e.g. on specific universities, areas of study or degree levels. This ensures that messages are sent to the right people and achieves a higher success rate. Similarly, we offer you the opportunity to target specific departments at specific colleges and universities. As a 360° High Education marketing agency, we provide input in text and images and create engaging emails.

Analog Activities

Strengthen employer brand: With an attractive employer brand, you stand out from the competition and attract young talent. ARTS can support you as an employer branding agency in defining and implementing your employer brand from A to Z.

Print media: Even in the age of digitalization, you can reach students through analog advertising measures. Brochures, flyers or posters can be displayed as information material at universities and colleges, but can also be used for trade fair appearances.

Career fairs: We evaluate relevant trade fairs and events at which you can present yourself. We will be happy to provide you with additional support in the planning and implementation of your trade fair appearances.

Your advantages with ARTS as a Higher Education Marketing agency

  • Benefit from a wide reach on target group-relevant social media platforms.
  • You will receive authentic communication from our experts in the field of active sourcing.
  • As an expert in university marketing, we offer you an all-round service.
  • Our cooperation is transparent, reliable and personal at all times.


Higher Education Marketing and Talent Acquisition for the Trainee Program of Amadeus Data Processing GmbH

Amadeus Data Processing GmbH is one of the 10 largest software companies in the world. Its 16,000 employees from more than 190 countries specialize in rethinking travel. This requires motivated young talent, which ARTS has tracked down as an HR expert.


The goal was to facilitate a cloud engineering trainee program with 10 suitable graduates. Our ARTS experts supported our client mainly through active sourcing in subject-specific groups.


ARTS drew attention to the trainee program in target group-relevant social media channels. In addition, we contacted universities nationally and internationally and supported Amadeus Data Processing GmbH in directly approaching students and graduates. 


Thanks to the pre-selection of applicants by ARTS, the client's HR department was able to design an efficient process of getting to know each other and finally successfully launch the trainee program. A total of 27 trainees were hired within 14 months.



Do you want to ask instead of reading?

Our goal is to help you succeed! With our many years of experience, we are your trusted partner in the conceptualisation and implementation of your university marketing campaign. Benefit from a wide reach on target group-relevant social media platforms for suitable young talent. Together we will be successful.

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