With our HR marketing services for young professionals, you can generate targeted attention among students and graduates for entry-level positions in your company.
We combine both online and offline measures within the scope of HR marketing so that you can sustainably inspire, attract and retain young professionals for your company. We design measures to suit your young applicant target groups, e.g. for selected degree programmes or universities. Benefit from our large network of universities, technical colleges and dual universities – both private and public. ARTS can also take care of the direct contact with suitable candidates by means of social recruiting.
The cornerstone of HR marketing for students and graduates is an employer branding strategy that is also geared towards young professionals.
Contact us today and let us find out together which measures are recommended for your young applicant target group. As a 360° HR agency, we are able to advise and support you along the entire candidate journey of young talent.
We help you define your young target applicant groups to find out which courses of study, degrees, locations and, for example, interests are important to you.
ARTS will analyze, develop and write your landing pages to specifically target young professionals. We can also advise you on your existing career site.
We will take over the design and management of your social media as well as the automated placement of online ads to suit your young target groups.
Addressing students of selected degree programmes is no problem with ARTS. We enable target group-specific mailings to increase your applicant intake.
With us you automatically spread your entry level positions in general and target group specific online job portals, job search engines and social media.
In addition to traditional HR marketing, we also take care of directly contacting suitable candidates from the generations Y and Z for you.
Flyers, brochures and posters are a useful supplement to online measures. ARTS creates and distributes them directly to the selected universities.
We evaluate suitable trade fairs and events at technical colleges and universities and are happy to assist with the organisation of these.
| Consulting for your junior job ads from € 365 per job plus VAT | You will receive: - Target group analysis of your young applicants for one open vacancy Additionally available upon request: - Ad design for all publication channels according to media plan and in line with your corporate design
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Let us guide you to a better understanding of your junior candidate target group. Let us analyze together what courses, degrees, majors, locations, interests, extracurricular activities, etc. your future employees have. These insights form the basis for successful HR marketing strategies.
In close cooperation with you, we develop and design customised as well as search engine-optimised landing pages that are specifically targeted at young professionals. We can also advise you on how to improve your existing career site to make it more appealing to students and graduates.
ARTS takes care of the design and management of your social media channels such as Instagram, Snapchat, TikTok, Facebook and other channels relevant to your target group. We take care of the automatic placement of online advertisements in social media as well as in the Google advertising network in order to specifically address your younger target groups.
With ARTS, it's easy to target students from specific degree programmes or faculties with individual emails (stand-alone emails). We create image and text content for you and take care of sending out the e-mails to increase your number of incoming applications.
With our support, you can automatically post your junior jobs in a variety of online job boards, job search engines and selected target group-relevant offline channels. This way, your junior positions will be noticed by the target group – with minimal effort.
Generations Y and Z are not on traditional active sourcing channels such as LinkedIn and Xing. ARTS knows where a direct approach to young national and international talents is worthwhile and gives you a helping hand.
Yes, because the direct distribution of flyers and brochures to targeted universities and colleges has a lasting effect. ARTS creates and distributes print media such as flyers, brochures and posters as a supplement to your online HR marketing activities in order to reach the next generation of talent.
We can help you reach your target audience at career fairs and other events at universities and colleges. ARTS will work with you to evaluate appropriate fairs and events, and will assist you with planning and execution.
Amadeus Data Processing GmbH is one of the 10 largest software companies in the world. Its 16,000 employees from more than 190 countries specialise in rethinking travel. This requires motivated young talents, which ARTS has been able to source.
Requirements
The aim was to enable a cloud engineering trainee programme with 10 suitable graduates. Our ARTS experts supported the customer mainly through HR marketing and social recruiting.
Solution
ARTS drew attention to the trainee programme in target group-relevant social media channels. In addition, we contacted universities nationally and internationally and supported Amadeus Data Processing GmbH in directly approaching students and graduates.
Result
With the help of ARTS' pre-selection of applicants, the client's HR department was able to design an efficient interview process and finally successfully launch the trainee programme. A total of 27 trainees were hired within 14 months.
How do I reach Generation Z? How does their attitude to the world of work differ from previous generations?
In addition to job profiles that are to the point and offer insights into the employer, benefits are currently the most important thing for Generation Z, because potential applicants have precise ideas. Generation Z (born around 2000) needs familiar structures, security through permanent employment contracts and appreciative communication. They are "digital natives", familiar with digital work, instant feedback, formats that culminate in dialogue and love videos in story format. By means of mobile-optimised services, such as applicant apps or messenger platforms, jobs can be communicated via pop-up message and automatic application status messages.
HR marketing for students or another service from ARTS? What do I really need?
As a 360° HR agency, we offer you the full portfolio in HR marketing, but also services in the areas of employer branding, recruiting and personnel development. To put together the right service mix for you and your target applicant groups, please contact us for a no-obligation initial chat!
Our goal is to help you succeed in HR marketing for students and graduates! With many years of experience, we can assist you in the planning and implementation of your young talent campaigns. Contact us for a non-binding initial meeting!
