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ARTS - Your personnel marketing agency

The time when companies could choose their employees is long gone and the shortage of skilled workers is now forcing every organisation to act creatively to attract or retain employees. This initial situation shows how important personnel marketing is for companies. This includes a strong employer brand and brand-building advertising measures both externally and internally. We at ARTS are an HR marketing agency and know these challenges. We don't see HR marketing as a "side show" between the HR and marketing departments, but as a central business area that makes a significant contribution to achieving HR and corporate goals.

Melanie Balfanz | Marketing Manager Content & Strategy
Melanie Balfanz Corporate Marketing Manager +49 351 795 808 42 Add as LinkedIn contact Add as XING contact


Success through our personnel marketing consulting & implementation

Satisfied Customers


How does the cooperation with ARTS -your personnel marketing agency- work?

We help you with individual solutions to build an employer brand, develop the right personnel marketing measures and subsequently generate significantly more reach.

  • Upstream: Based on your corporate brand, we develop a strategic elaboration of the employer brand.
  • Step 1: We define your HR marketing goals and strategy derived from the central HR strategy. 
  • Step 2: We analyse your HR target market and develop your HR personas and employee & candidate journeys.
  • Step 3: Together with you, we develop a communication concept that determines image and language elements and defines the marketing instruments.
  • Step 4: We take care of the marketing and reach generation by making your career website the heart of the communication and using the right performance channels to reach employees, applicants and fans.
  • Step 5: We track every personnel marketing measure and provide you with a key performance indicator system to monitor success.
  • This is followed by the definition of the recruiting measures

Your advantages with ARTS - Your agency for personnel marketing

  • Knowledge transfer: By choosing ARTS as your HR marketing agency, you benefit from our comprehensive knowledge and years of HR experience in many different professional fields.
  • Objectivity: We not only optimise your ads according to market and target group relevant criteria, but also offer you a neutral view of potential ad media.
  • Trends: We share our expertise with you at every step of the process, because trends in HR, personnel marketing and recruiting are our everyday business. Especially in online marketing, the possibilities are so diverse that companies often lose the overview here. 
  • Cost saving: The communication concept and the development of the action plan, new advertisements or even a new career website mean an investment in your successful future! With ARTS as your HR marketing agency, you will achieve better incoming applications, optimise applicant management and be able to fill your vacancies faster and more accurately.
  • Full HR Service: With us as your HR marketing agency, you don't just get a marketing agency, but a 360° HR service agency with expertise in all areas of HR management. 


ARTS as your personnel marketing agency - Our expertise

Project Management Qualification

  • Our experts are certified for GPM (German Association for Project Management) and IPMA (International Project Management Association) and realise projects according to DIN 69901.
  • With our business tools, we can set project plans, create task-based transparency, work together on campaigns across project teams at any time, share information and involve you as the client in communication at the same time. 

Expertise in personnel marketing

  • Training marketing
  • HR marketing for professionals
  • Employee retention measures
  • Multiposting of jobs
  • Paid advertising (SEA, social advertising)
  • Inbound marketing (content, SEO, social media marketing, email marketing)



Our Solutions as a personnel marketing agency

Our Solutions as a personnel marketing agency

1-day HR Marketing Workshops

We offer remote and in-house workshops:

  • Trends & Best Practices in HR Marketing & Recruiting
  • Digital goes first - Designing effective HR marketing digitally!
  • University marketing & training marketing
  • - Generation Y and Z in focus

Personnel marketing consulting on an hourly basis

Your strategy is set, but the measures don't quite add up yet: We analyse your applicant site and communication channels and uncover potential for optimisation. We show you how to achieve your HR goals with new, unconventional ideas.

Business Process Outsourcing in Personnel Marketing

From HR marketing strategy to success control - no matter at which step of the process, ARTS can take over HR marketing tasks for you.

Personnel marketing support for our client the Autobahn GmbH des Bundes

In our cooperation with Autobahn GmbH, ARTS has been handling the entire recruiting process throughout Germany since August 2020 and advises on and partially takes over personnel marketing measures. 


There are 650 vacancies to be filled and a corresponding catalogue of measures to be defined and implemented.


At the Autobahn GmbH des Bundes, we take care of the job formulation with addressee-appropriate speech and editing, media consulting and the management of the various HR marketing measures, the publication of the jobs and the active sourcing in various applicant databases and social media.


We set up a separate landing page for the candidates to not only gain additional reach, but also to set backlinks to Autobahn GmbH and place specific advertisements with the help of this landing page. The job advertisements placed there are SEO-optimised and linked to the job-specific application form of Autobahn GmbH, so that the applicant data remains exclusively with Autobahn GmbH. In addition, Autobahn GmbH uses the ARTS job exchange with its linked job portals as a multi-posting channel.


Since August 2020, ARTS has been actively supporting us in the recruitment of skilled workers in various fields of activity for the further development of our company. In doing so, ARTS is particularly convincing as a reliable and service-oriented partner. We would like to thank ARTS for the close and trusting cooperation so far and look forward to further joint successes.

Tobias Lück
Head of Recruitment & Employer Attractiveness at Die Autobahn GmbH des Bundes

I would like to thank you for the friendly and, as always, uncomplicated cooperation.

Jenny Lehmann
Specialist Human Resources at Unitedprint.com SE 


Frequently asked questions about personnel marketing at a glance

How do I reach Generation Z and how does their attitude to the world of work differ from previous generations?

In addition to job profiles that are to the point and insights into the employer, it is currently above all the benefits that are most important for Generation Z, because they have precise ideas here. Generation Z (born around 2000) needs familiar structures, security through permanent employment contracts and appreciative communication. They are "digital natives", know digital working, instant feedback, formats that culminate in dialogue and love videos in story format. By means of mobile-optimised services, such as applicant apps or messenger platforms, jobs can be communicated via pop-up message and automatic application status messages.

How do employer branding and personnel marketing differ?

Employer branding and personnel marketing are not identical, they are interdependent. Incidentally, recruiting is also part of this. These three areas together define the path to recruitment. 

Employer branding means employer branding. The employer brand of a company shows the strengths and special features of the organisation and is responsible for employer attractiveness.

Personnel marketing defines measures to reach potential applicants. The approach Interest > Inspire > Retain is followed here.

Recruiting aims at filling vacancies of a company with suitable candidates. The "fit" of the applicants to the employer brand is decisive for success in filling the vacancy.


Personnel marketing or another service from ARTS? What do I really need?

Personnel marketing is just one of our service areas in HR. We are a 360° full HR agency and offer various support and consulting services, starting with employer branding, personnel marketing, multiposting, recruiting, onboarding, employee management and outplacement. Sometimes the capacity bottleneck is even so great that we have taken over sub-processes in the industrial sector with our ARTS Industrial Services. This means that an outsourcing solution could lead to the goal more quickly.

Ultimately, all these areas are interlinked and pay off in terms of your HR goals. In discussions with clients, we often hear that key positions need to be filled quickly. This is where our work begins: measures that align with the employer brand and generate reach. A special recruiting approach, such as active sourcing, brand ambassador programmes, etc. could also contribute to the achievement of objectives. Creative solutions are needed to get good experts. ARTS is happy to help you as a creative solution provider.


Do you want to ask instead of reading?

We offer you our HR marketing expertise in the field of business process outsourcing or management consulting. HR marketing is an adjusting screw for attracting and retaining employees. Contact us and arrange a non-binding initial meeting:

* Mandatory field

Melanie Balfanz | Marketing Manager Content & Strategy
Melanie Balfanz Corporate Marketing Manager +49 351 795 808 42 Add as LinkedIn contact Add as XING contact

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