Employer Branding and Candidate Experience are closely related. If there is a weakness in one, there will be consequences for the other. The current state of the labour market means that a powerful employer brand is essential to set yourself apart from the competition and to attract skilled workers in sufficient numbers. However, if the candidate journey through the hiring process leaves behind a negative impression, the Employer Brand will be affected. As such, what can businesses do to ensure that employees and candidates are both at the heart of their operations?
Many international workers dream of working in Germany, not least because it provides a superb way for them to develop their careers. Providing them with a chance to work in Germany represents an opportunity both for them and for German businesses. ARTS approached three international colleagues with questions about their experience.
The world of work is currently undergoing a process of fundamental change. A new generation of highly qualified, highly motivated “digital natives” is streaming out of universities and entering the labour market, bringing with it a completely different set of perspectives as to what work means. Employers are therefore encouraged to consider adopting new strategies in the competition to attract these highly qualified employees, and this development is likely in turn to change the demands placed on future employees.
Women sought and found the way to aviation at an early stage, but only established themselves as professional pilots with large airlines in the 80s. Today women in the sector are indispensable both in commercial and technical professions.