ARTS with new brand appearance at AIX 2016

Dresden: The Aircraft Interiors Expo is in its 17th year. Aviation experts from around the world will gather from 5 to 7 April 2016 at the International Trade Fair on Aircraft Interiors in Hamburg. ARTS is at the Hanse Pavilion in Hall B6 presenting its new brand design.

© ARTS

Dresden: The Aircraft Interiors Expo is in its 17th year. Aviation experts from around the world will gather from 5 to 7 April 2016 at the International Trade Fair on Aircraft Interiors in Hamburg. ARTS is at the Hanse Pavilion in Hall B6 presenting its new brand design.

At ARTS, all signs point to change and the AIX 2016 acts as launching pad for new ARTS brand design. With a new logo, new message: "Extending Your Success," and a new look, ARTS is now positioned even stronger in the industry. Under the newly defined brand, ARTS unite the three service fields: Experts, Processes and Solu­tions. Within these core areas ARTS supports the aerospace industry and the dream of a more efficient, easier, faster and safer flying, always finding some­thing new in terms of product form and service. The company's well-known traditional logo was shaped over 15 years.

ARTS now relies on a new brand strategy with a modern brand identity to structure its product portfolio according to performance and customer benefits. This historic change was preceded by a one-year process of analysis and market research. The triad Experts, Processes and Solutions in com­bination with the new slogan "Extending Your Success" promises: "With its people, their knowl­edge or turnkey solutions, ARTS has enlarged the success of aerospace companies across Europe."

"The Aircraft Interiors Expo is the perfect plat­form to showcase the latest of the brand. In the exhibition concept, ARTS stands for the indus­try, modernisation and internationalism," says Gerald Unger, ARTS founder and CEO. During the fair, 1.000 airline buyers, more than 530 suppliers in the aviation industry and 14.000 trade visitors are expected.

ARTS can be found at the Aircraft Interiors Expo 2016 in the Hanse Pavilion in Hall B6, stand 6E80-1.6.

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