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Privacy policy

Personal data (usually referred to just as „data“ below) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents, and the services offered there.

Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the „GDPR“), „processing“ refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not.

The following privacy policy is intended to inform you in particular about the type, scope, purpose, duration, and legal basis for the processing of such data either under our own control or in conjunction with others. We also inform you below about the third-party components we use to optimize our website and improve the user experience which may result in said third parties also processing data they collect and control.

Our privacy policy is structured as follows:
I. Information about us as controllers of your data
II. The rights of users and data subjects
III. Information about the data processing

1. Information about us as controllers of your data

The party responsible for this website (the „controller“) for purposes of data protection law is:

ARTS Holding SE
Airport Center Dresden
Hermann-Reichelt-Str. 3
01109 Dresden
Telefon: +49 351 795 8080
Telefax: +49 351 795 808 17
E-Mail: info@arts.eu

The controller’s data protection officer is:
datenschutzistmachbar Nicola Schlagenwerth
Telefon: +49 176 30714388
E-Mail: info@datenschutzistmachbar.de
Postfach 100113
26491 Norden

2. Rights of users and data subjects

With regard to the data processing to be described in more detail below, users and data subjects have the right

  • to confirmation of whether data concerning them is being processed, information about the data being processed, further information about the nature of the data processing, and copies of the data (cf. also Art. 15 GDPR);
  • to correct or complete incorrect or incomplete data (cf. also Art. 16 GDPR);
  • to the immediate deletion of data concerning them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is necessary as stipulated in Art. 17 Para. 3 GDPR, to restrict said processing per Art. 18 GDPR;
  • to receive copies of the data concerning them and/or provided by them and to have the same transmitted to other providers/controllers (cf. also Art. 20 GDPR);
  • to file complaints with the supervisory authority if they believe that data concerning them is being processed by the controller in breach of data protection provisions (see also Art. 77 GDPR).

In addition, the controller is obliged to inform all recipients to whom it discloses data of any such corrections, deletions, or restrictions placed on processing the same per Art. 16, 17 Para. 1, 18 GDPR. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Nevertheless, users have a right to information about these recipients.

Likewise, under Art. 21 GDPR, users and data subjects have the right to object to the controller’s future processing of their data pursuant to Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible

3. Information about the data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose for its storage ceases to apply, provided the deletion of the same is not in breach of any statutory storage obligations or unless otherwise stipulated below.

Follow-up comments

If you make posts on our website, we also offer you the opportunity to subscribe to any subsequent follow-up comments made by third parties. In order to be able to inform you about these follow-up comments, we will need to process your email address.

The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. You may revoke your prior consent to this subscription under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent or click on the unsubscribe link contained in each email.

Cookie Manager

To obtain consent for the use of technically unnecessary cookies on the website, the provider uses a cookie manager.
When the website is called up, a cookie with the settings information is stored on the end device of the user so that the request for consent does not have to be made on a subsequent visit.

The cookie is required to obtain legally compliant user consent.

You can prevent cookies from being installed by adjusting the settings on your internet browser.

Cookies

a) Session cookies

We use cookies on our website. Cookies are small text files or other storage technologies stored on your computer by your browser. These cookies process certain specific information about you, such as your browser, location data, or IP address.

This processing makes our website more user-friendly, efficient, and secure, allowing us, for example, to display our website in different languages or to offer a shopping cart function.

The legal basis for such processing is Art. 6 Para. 1 lit. b) GDPR, insofar as these cookies are used to collect data to initiate or process contractual relationships.

If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.

When you close your browser, these session cookies are deleted.

b) Third-party cookies

If necessary, our website may also use cookies from companies with whom we cooperate for the purpose of advertising, analyzing, or improving the features of our website.

Please refer to the following information for details, in particular for the legal basis and purpose of such third-party collection and processing of data collected through cookies.

c) Disabling cookies

You can refuse the use of cookies by changing the settings on your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support. Browser settings cannot prevent so-called flash cookies from being set. Instead, you will need to change the setting of your Flash player. The steps and measures required for this also depend on the Flash player you are using. If you have any questions, please use the help function or consult the documentation for your Flash player or contact its maker for support.

If you prevent or restrict the installation of cookies, not all of the functions on our site may be fully usable.

Contests

We offer you the opportunity to take part in contests on our website. If you participate in one of our competitions, the data you provide when you enter will be processed without your further consent, but only to run the contest.

As part of the competition, we will pass on your data to the transport company entrusted with the delivery of the goods or to a financial service provider if the transfer is necessary for the delivery or payment of your winnings. If you win and your information is to be published, you will be informed of this in the declaration of consent.

The legal basis for the transfer of this data is Art. 6 Para. 1 lit. b) GDPR.
Your consent to the processing of your data for participation in our competitions may be exercised in accordance with Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent.

Contact

If you contact us via email or the contact form, the data you provide will be used for the purpose of processing your request. We must have this data in order to process and answer your inquiry; otherwise we will not be able to answer it in full or at all.

The legal basis for this data processing is Art. 6 Para. 1 lit. b) GDPR.

Your data will be deleted once we have fully answered your inquiry and there is no further legal obligation to store your data, such as if an order or contract resulted therefrom.

Newsletter

If you register for our free newsletter, the data requested from you for this purpose, i.e. your email address and, optionally, your name and address, will be sent to us. We also store the IP address of your computer and the date and time of your registration. During the registration process, we will obtain your consent to receive this newsletter and the type of content it will offer, with reference made to this privacy policy. The data collected will be used exclusively to send the newsletter and will not be passed on to third parties.

The legal basis for this is Art. 6 Para. 1 lit. a) GDPR.

You may revoke your prior consent to receive this newsletter under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent or click on the unsubscribe link contained in each newsletter.

Online job applications / publication of job advertisements

We offer you the opportunity to apply for jobs with our company via our website. In the case of these digital applications, we collect your application data electronically in order to process your application.

The legal basis for this processing is §26 Para. 1 S. 1 BDSG in conjunction with Art. 88 Para. 1 GDPR.

If you are hired as a result of the application process, we will store the data you provide during the application process in your personnel file for the purpose of the usual organizational and administrative process, naturally in compliance with further legal obligations.

The legal basis for this processing is §26 Para. 1 S. 1 BDSG in conjunction with Art. 88 Para. 1 GDPR.

If we do not hire you, we will automatically delete the data submitted to us two months after the final decision is made. We will not delete the data, however, if we must store the data for legal reasons such as evidence of equal treatment of applicants, until any legal action is concluded, or four months.

In this case, the legal basis is Art. 6 Para. 1 lit. f) GDPR and §24 Para. 1 No. 2 BDSG. Our legitimate interest lies in any legal defense we may have to mount .

If you expressly consent to a longer storage of your data, e.g. for your inclusion in a database of applicants or interested parties, the data will be processed further on the basis of your consent. The legal basis is then Art. 6 Para. 1 lit. a) GDPR. You may withdraw your consent at any time with future effect per Art. 7 Para. 3 GDPR with future effect.

Server data

For technical reasons, the following data sent by your internet browser to us or to our server provider will be collected, especially to ensure a secure and stable website: These server log files record the type and version of your browser, operating system, the website from which you came (referrer URL), the webpages on our site visited, the date and time of your visit, as well as the IP address from which you visited our site.

The data thus collected will be temporarily stored, but not in association with any other of your data.

The basis for this storage is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality, and security of our website.

The data will be deleted within no more than seven days, unless continued storage is required for evidentiary purposes. In which case, all or part of the data will be excluded from deletion until the investigation of the relevant incident is finally resolved.

Order processing

The data you submit when ordering goods and/or services from us will have to be processed in order to fulfill your order. Please note that orders cannot be processed without providing this data.

The legal basis for this processing is Art. 6 Para. 1 lit. b) GDPR.

After your order has been completed, your personal data will be deleted, but only after the retention periods required by tax and commercial law.

In order to process your order, we will share your data with the shipping company responsible for delivery to the extent required to deliver your order and/or with the payment service provider to the extent required to process your payment.

The legal basis for the transfer of this data is Art. 6 Para. 1 lit. b) GDPR.

Facebook

To advertise our products and services as well as to communicate with interested parties or customers, we have a presence on the Facebook platform.

On this social media platform, we are jointly responsible with Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland.

The data protection officer of Facebook can be reached via this contact form:
https://www.facebook.com/help/contact/540977946302970 

We have defined the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the reciprocal obligations, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum 

The legal basis for the processing of the resulting and subsequently disclosed personal data is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, communication, sales, and promotion of our products and services.

The legal basis may also be your consent per Art. 6 para. 1 lit. a GDPR granted to the platform operator. Per Art. 7 para. 3 GDPR, you may revoke this consent with the platform operator at any time with future effect.

When accessing our online presence on the Facebook platform, Meta Platforms Ireland Limited as the operator of the platform in the EU will process your data (e.g. personal information, IP address, etc.).

This data of the user is used for statistical information on the use of our company presence on Facebook. Meta Platforms Ireland Limited uses this data for market research and advertising purposes as well as for the creation of user profiles. Based on these profiles, Meta Platforms Ireland Limited can provide advertising both within and outside of Facebook based on your interests. If you are logged into Facebook at the time you access our site, Meta Platforms Ireland Limited will also link this data to your user account.

If you contact us via Facebook, the personal data your provide at that time will be used to process the request. We will delete this data once we have completely responded to your query, unless there are legal obligations to retain the data, such as for subsequent fulfillment of contracts.

Meta Platforms Ireland Limited might also set cookies when processing your data.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Cookies that have already been saved can be deleted at any time. The instructions to do this depend on the browser and system being used. For Flash cookies, the processing cannot be prevented by the settings in your browser, but instead by making the appropriate settings in your Flash player. If you prevent or restrict the installation of cookies, not all of the functions of Facebook may be fully usable.

Details on the processing activities, their suppression, and the deletion of the data processed by Facebook can be found in its privacy policy:
https://www.facebook.com/privacy/explanation 

It cannot be excluded that the processing by Meta Platforms Ireland Limited will also take place in the United States by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025.

Instagram

To advertise our products and services as well as to communicate with interested parties or customers, we have a presence on the Instagram platform.

On this social media platform, we are jointly responsible with Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland.

The data protection officer of Instagram can be reached via this contact form:
https://www.facebook.com/help/contact/540977946302970 

We have defined the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the reciprocal obligations, is available at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum 

The legal basis for the processing of the resulting and subsequently disclosed personal data is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, communication, sales, and promotion of our products and services.

The legal basis may also be your consent per Art. 6 para. 1 lit. a GDPR granted to the platform operator. Per Art. 7 para. 3 GDPR, you may revoke this consent with the platform operator at any time with future effect.

When accessing our online presence on the Instagram platform, Meta Platforms Ireland Limited as the operator of the platform in the EU will process your data (e.g. personal information, IP address, etc.).

This data of the user is used for statistical information on the use of our company presence on Instagram. Meta Platforms Ireland Limited uses this data for market research and advertising purposes as well as for the creation of user profiles. Based on these profiles, Meta Platforms Ireland Limited can provide advertising both within and outside of Instagram based on your interests. If you are logged into Instagram at the time you access our site, Meta Platforms Ireland Limited will also link this data to your user account.

If you contact us via Instagram, the personal data your provide at that time will be used to process the request. We will delete this data once we have completely responded to your query, unless there are legal obligations to retain the data, such as for subsequent fulfillment of contracts.

Meta Platforms Ireland Limited might also set cookies when processing your data.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Cookies that have already been saved can be deleted at any time. The instructions to do this depend on the browser and system being used. For Flash cookies, the processing cannot be prevented by the settings in your browser, but instead by making the appropriate settings in your Flash player. If you prevent or restrict the installation of cookies, not all of the functions of Instagram may be fully usable.

Details on the processing activities, their suppression, and the deletion of the data processed by Instagram can be found in its privacy policy:
https://privacycenter.instagram.com/policy   

It cannot be excluded that the processing by Meta Platforms Ireland Limited will also take place in the United States by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025.

LinkedIn

We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers/prospects. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.

We would like to point out that this might cause user data to be processed outside the European Union, particularly in the United States. This may increase risks for users that, for example, may make subsequent access to the user data more difficult. We also do not have access to this user data. Access is only available to LinkedIn.

The LinkedIn privacy policy can be found here:
https://www.linkedin.com/legal/privacy-policy

X

We maintain an online presence on X to present our company and our services and to communicate with customers/prospects. X is a service provided by Twitter International Unlimited Company , One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland. We would like to point out that this might cause user data to be processed outside the European Union, particularly in the United States. This may increase risks for users that, for example, may make subsequent access to the user data more difficult. We also do not have access to this user data. Access is only available to X.

The privacy policy of X can be found at
https://x.com/de/privacy 
 

General introduction
 

General linking to third-party profiles

The provider includes a link on the website to the social media listed below.

The legal basis for this is Article 6 para. 1 lit. f GDPR. The legitimate interest of the provider is to improve the quality of use of the website.

The plugins are integrated via a linked graphic. The user is only forwarded to the service of the respective social media by clicking on the corresponding graphic.

After the customer has been forwarded, information about the user is recorded by the respective social media. This is initially data such as IP address, date, time and page visited. If the user is logged into his/her user account of the respective social media at the same time, the social media operator can, if required, assign the information collected from the user’s specific visit to the user’s personal account. If the user interacts via a “Share” button of the respective social media, this information can be stored in the user’s personal user account and, if required, be published. If the user wants to prevent the collected information from being directly assigned to his/her user account, the user must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.


The following social media are linked by the provider:

Facebook

Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland.
Privacy Policy:: https://www.facebook.com/policy.php 

Instagram

Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland.
Privacy Policy:: https://privacycenter.instagram.com/policy  

LinkedIn

LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA.
Privacy Policy: https://www.linkedin.com/legal/privacy-policy 

X

Twitter International Unlimited Company , One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland. Privacy Policy:: https://x.com/de/privacy 

Facebook plug-in

Our website uses the plug-in of the Facebook social network. Facebook.com is a service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland.

In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in improving the quality of our website.

Further information about the possible plug-ins and their respective functions is available from Facebook at
https://developers.facebook.com/docs/plugins/ 

If the plug-in is stored on one of the pages you visit on our website, your browser will download an icon for the plug-in from Facebook’s servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website will also be recorded.

If you are logged in to Facebook while visiting one of our plugged-in websites, the information collected by the plug-in from your specific visit will be recognized by Facebook. The information collected may then be assigned to your personal account at Facebook.

If, for example, you use the Facebook Like button, this information will be stored in your Facebook account and published on the Facebook platform. If you want to prevent this, you must either log out of Facebook before visiting our website or use an add-on for your browser to prevent the Facebook plug-in from loading.

Further information about the collection and use of data as well as your rights and protection options in Facebook’s privacy policy found at
https://www.facebook.com/policy.php 
 

Shariff social media buttons

Our website uses the plug-ins of the following social networks. To integrate these plug-ins, we use the Shariff plug-in.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.

Shariff is an open source program developed by c’t and heise. By integrating this plug-in, linked graphics prevent the following social network plug-ins from automatically establishing a connection to the respective social networks server when you visit website(s) on which the plug-ins are integrated. Only if you click on one of these linked graphics will you be forwarded to the service of the respective social network. Only then will information about your use of our site be recorded by the respective social network. This information may include your IP address, the date and time you visited our site, as well as the pages you viewed.

If you are logged in to one of the social network services while visiting one of our plugged-in websites, the information collected by the plug-in from your specific visit will be recognized by the provider of that social network and assigned to your personal user account there and/or publish information about your interaction with our site there. If, for example, you use the a share button for the social network, this information may be stored in your user account there and published on the platform of the respective social network provider. To prevent this, you must either log out of the social network before clicking the graphic or make the appropriate settings in your social network account.

Further information about Shariff is available at
http://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html 

The following social networks are integrated into our website:

Facebook operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Irland.

Privacy information can be found at https://www.facebook.com/policy.php 

Twitter operated by Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.

Privacy information can be found at https://twitter.com/privacy 

X plug-in
Our website uses the plug-in of the Twitter social network. The Twitter service is operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA („Twitter“).

In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in improving the quality of our website.

If the plug-in is stored on one of the pages you visit on our website, your browser will download an icon for the plug-in from Twitter’s servers in the USA. For technical reasons, it is necessary for Twitter to process your IP address. In addition, the date and time of your visit to our website will also be recorded.

If you are logged in to Twitter while visiting one of our plugged-in websites, the information collected by the plug-in from your specific visit will be recognized by Twitter. The information collected may then be assigned to your personal account at Twitter. If, for example, you use the Twitter Tweet button, this information will be stored in your Twitter account and may be published on the Twitter platform. To prevent this, you must either log out of Twitter before visiting our site or make the appropriate settings in your Twitter account.

Further information about the collection and use of data as well as your rights and protection options in Twitter’s privacy policy found at
https://twitter.com/privacy 

Facebook Pixel – Conversion Tracking
We use the Facebook visitor action pixel on our website, a web analysis and conversion measurement service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Meta Platforms Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, hereinafter referred to as “Facebook”.

The Facebook visitor action pixel helps us analyse user behaviour on our website and promote our services on the Facebook platform. The basis for this is Art. 6 para. 1 lit. a GDPR. The user can revoke consent to use at any time for the future in accordance with Art. 7 para. 3 GDPR via the settings of the Consent Manager (“cookie settings”) on our website.

The visitor action pixel establishes a connection to Facebook’s servers in the USA. Facebook records the IP address and information about the user’s browser. In addition, an individual pixel ID is stored along with the user’s associated website activities.

Meta Platforms Inc. is part of the “Data Privacy Framework”, for which the EU Commission has issued an adequacy decision pursuant to Art. 45 GDPR:
https://www.dataprivacyframework.gov/list 

Thanks to this data processing, Facebook can show the user personalised advertising from us on Facebook or on third-party sites. Conversion measurement also enables us to analyse and evaluate user behaviour after clicking on a Facebook ad and then being redirected to our website in order to increase the effectiveness of our Facebook ads.

In this context, we are jointly responsible with Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland, within the meaning of Art. 26 GDPR.

The joint controllers have defined their respective obligations under the GDPR in an agreement. This agreement can be viewed at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum 

The data protection officer of Meta Platforms Ireland Limited can be reached via a contact form:
https://www.facebook.com/help/contact/540977946302970 

Detailed information on data processing by Facebook as well as on the rights and protection options of users are described in Facebook’s privacy policy:
https://www.facebook.com/policy.php 
 

Google Analytics

We use Google Analytics on our website, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Google Analytics helps us analyse website usage and measure the effectiveness of our marketing campaigns. The legal basis for this is Art. 6 para. 1 lit. a GDPR. The user can revoke consent to the use of Google Analytics in accordance with Art. 7 para. 3 GDPR at any time for the future via the “Cookie Settings” on our website.

Information such as time, location and frequency of website visits as well as interactions with the website (e.g. click paths, ads seen/clicked, clicks on links) including the user’s IP address are transferred to a Google server in the USA and stored there for a maximum of 2 months.

Google LLC is part of the “Data Privacy Framework”, for which the EU Commission has issued an adequacy decision in accordance with Art. 45 GDPR:
https://www.dataprivacyframework.gov/list 

Google also records “demographic characteristics” and can create statistics that allow statements to be made about the age, gender and interests of site visitors. This is done through the automated analysis of advertising and information from third parties.
If the user has activated personalised ads in their Google account and agrees to Google Analytics, Google can analyse usage behaviour across devices – that is, across all devices that the user has linked to their Google account. Google creates models for cross-device conversions; only anonymous statistics are sent to us, no personal data.

If the user wishes to deactivate this cross-device analysis, he or she can deactivate the “Personalised Advertising” function in the settings of his or her Google account using the following link:
https://support.google.com/ads/answer/2662922?hl=de 

We use Google Analytics with an anonymisation function. As a result, Google will shorten the user’s IP address within the EU member states or in other contracting states to the EEA Agreement.

Google uses the data collected to evaluate the user’s visit to the website and to compile reports on website activities for us. The data are also used to provide other services related to website and internet usage. Google may transfer this information to third parties where required by law, or where such third parties process the data on Google’s behalf.

According to Google, under no circumstances will the user’s IP address be linked to other Google data. Google offers further information and options for preventing data usage here:
https://www.google.com/intl/de/policies/privacy/partners

If the user does not agree to the collection, he or she can also prevent it by installing the browser add-on to deactivate Google Analytics.

Leadinfo

We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This recognises visits from companies to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behaviour on our website and processes domains from form entries (e.g.‘leadinfo.com’) in order to correlate IP addresses with companies and improve the services. Further information can befound at www.leadinfo.com. On this page:www.leadinfo.com/en/opt-out you have an opt-out option. If you opt out, your data will no longer be collected by Leadinfo.

Google Tag Manager

We use the Google Tag Manager to integrate various functions on our website. This product comes from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

The Google Tag Manager is used exclusively to integrate certain content into our website and to enable the management of these functions via an interface provided by Google.

When you access the website, the corresponding functions are loaded from a Google server, which may also be located in the USA. The user’s IP address is processed in order to provide the functions.

The functions used are listed in our privacy policy. Any consent not granted by the user for certain functions will also be respected when using the Google Tag Manager.

Google LLC is also part of the “Data Privacy Framework”, for which the EU Commission has issued an adequacy decision pursuant to Art. 45 GDPR:
https://www.dataprivacyframework.gov/list 

The legal basis for use is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimisation and economic operation of our website.

CloudFlare

To secure our website and to optimize loading times, we use the CloudFlare CDN (content delivery network). This is a service of Cloudflare Inc., 101 Townsend Street, San Francisco, California 94107, USA, hereinafter referred to as „CloudFlare“.

The legal basis for collecting and processing this information is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the secure operation of our website and in its optimization.

If you access our website, your queries are forwarded to CloudFlare servers. Statistical access data about your visit to our website is collected and CloudFlare stores a cookie on your terminal device via your browser. Access data includes
– your IP address;
– the page(s) on our site that you access;
– type and version of internet browser you are using;
– your operating system;
– the website from which you came prior to visiting our website (referrer URL);
– your length of stay on our site; and
– the frequency with which our pages are accessed.

The data is used by CloudFlare for statistical evaluations of the accesses as well as for the security and optimization of the offer.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.

CloudFlare offers further information about its data collection and processing as well your rights and your options for protecting your privacy at this link:
https://www.cloudflare.com/privacypolicy/.
 

Cookiebot

We use Cookiebot to display cookie banners. Cookiebot is a product of Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark, hereinafter „Usercentrics“.

Cookiebot informs you about the use of cookies on the website and allows you to make a decision about their use.
If you agree to the use of cookies, the following data will be automatically recorded by Usercentrics:
your anonymized IP address;

• the date and time of your consent;
• the user agent of your browser;
• the provider’s URL;
• an anonymous, random, and encrypted key.
• your cookie status which serves as proof of consent.

The encrypted key and cookie status are stored by means of a cookie on your device to enable the corresponding cookie status to be restored when you return to our site. This cookie automatically deletes after 12 months.

The legal basis for this processing of data is Art. 6 para. 1 lit. f GDPR. Our legitimate interest is in the user-friendliness of the website and the fulfillment of the statutory requirements of GDPR.

You can prevent cookies from being installed and/or delete this cookie by adjusting the settings on your internet browser.
Go to this link to read the Usercentrics privacy policy:
https://www.cookiebot.com/de/privacy-policy/ 
 

Integration of the Trusted Shops trustbadge / other widgets

We use the Trusted Shops “trustbadge” to display the Trusted Shops seal of approval and any ratings we have received about it as well as to advertise the serves offered by Trusted Shops after an order has been placed.

“Trustbadge” is a product of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, for which we are jointly responsible – according to Article 26 GDPR – with Trusted Shops GmbH under data protection law.

The use serves to protect our overriding legitimate interest in an optimal marketing by enabling secure shopping according to Article 6 para. 1 p. 1 lit. f GDPR.

The trustbadge is provided under a shared responsibility by a U.S. CDN provider (Content-Delivery-Network). An appropriate level of data protection is ensured by standard data protection clauses and other contractual measures. Further information on the data protection of Trusted Shops GmbH can be found under the following link: https://www.trustedshops.de/impressum-datenschutz/#datenschutz 

When the website is called up, the web server of Trusted Shops records the IP address of the visitor the date and time of the call, the volume of data transferred and the requesting provider (access data) in order to display the information called up. In addition, the web server automatically saves a so-called server log file which also the IP address, date and time of the call, the volume of data transferred and the requesting provider (access data) and documents the call. The IP address is anonymized immediately after collection, so that the stored data can not be assigned to the visitor. The anonymized data is used in particular for statistical purposes and for error analysis.

After the order is completed, the e-mail address specified in the order is transmitted to Trusted Shops GmbH. The forwarding is done with a cryptological hash function, so that it is not possible to reconstruct the e-mail address from the generated hash.
The legal basis of the forwarding is Article 6 para. 1 p. 1 lit. f GDPR. The transmission serves to verify whether the visitor is already registered for services with Trusted Shops GmbH and is therefore required for the legitimate interests of the provider and Trusted Shops GmbH in the provision of the buyer protection coupled in each case to the specific order and transactional evaluation services.

If you are registered for services of Trusted Shops GmbH, then further processing is done according to the contractual agreement made between you and Trusted Shops GmbH. If the visitor is not yet registered for the services, the visitor is given the opportunity to register. The further processing after registration is also governed by the contractual agreement with Trusted Shops GmbH. If the visitor is not registered, all of the data transmitted is automatically deleted by Trusted Shops GmbH and personal reference is then no longer possible.

Trusted Shops GmbH uses service providers in the areas of hosting, monitoring and logging. The legal basis is Article 6 para. 1 lit. 1 GDPR for the purpose of ensuring a trouble-free operation. Processing may occur in third countries (USA and Israel). An adequate level of data protection is ensured in the case of the USA by standard data protection clauses and further contractual measures and in the case of Israel by an adequate decision.

Within the framework of the shared responsibility existing between us and Trusted Shops GmbH, you can preferably contact Trusted Shops GmbH with data protection questions and to assert your rights using the contact options specified in the data protection information linked above. Regardless, you can always contact the responsible party of your choice. The request will then be forwarded to the further responsible party for response, if required.

Google Fonts

Our website uses Google Fonts to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).

To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our site.
When you access our site, a connection to Google is established from which Google can identify the site from which your request has been sent and to which IP address the fonts are being transmitted for display.

Google offers detailed information at
https://adssettings.google.com/authenticated 
https://policies.google.com/privacy 
in particular on options for preventing the use of data.

Google reCAPTCHA

Our website uses Google reCAPTCHA to check and prevent automated servers („bots“) from accessing and interacting with our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
This service allows Google to determine from which website your request has been sent and from which IP address the reCAPTCHA input box has been used. In addition to your IP address, Google may collect other information necessary to provide and guarantee this service.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the security of our website and in the prevention of unwanted, automated access in the form of spam or similar.

Google offers detailed information at
https://policies.google.com/privacy 
concerning the general handling of your user data.

Google-Maps

Our website uses Google Maps to display our location and to provide directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).

If you access the Google Maps components integrated into our website, Google will store a cookie on your device via your browser. Your user settings and data are processed to display our location and create a route description. We cannot prevent Google from using servers in the USA.

In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in optimizing the functionality of our website.

By connecting to Google in this way, Google can determine from which website your request has been sent and to which IP address the directions are transmitted.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.

In addition, the use of Google Maps and the information obtained via Google Maps is governed by the Google Terms of Use  and the Terms and Conditions for Google Maps.

Google also offers further information at
https://adssettings.google.com/authenticated 
https://policies.google.com/privacy 
 

jQuery CDN

We use the service jQuery CDN, a Content Delivery Network („CDN“), on our website to optimise the retrieval speed, the design and presentation of the content of our website on different devices. 

This is a service of the jQuery Foundation, hereinafter referred to as „jQuery“. jQuery is distributed for the JS Foundation via the StackPath CDN.

In order to be able to deliver the content of our website quickly, the service uses so-called JavaScript libraries.  Relevant files are loaded from the CDN server if they are not already available in your browser cache when you visit another website.  In the case of a connection to the CDN server, your IP address is recorded.  It cannot be ruled out that a connection will be established to a server outside the EU.

The legal basis is Art.  6 para. 1 lit. f) GDPR. Our legitimate interest lies in speeding up loading times and protecting our website, as well as in analysing and optimising our website.

To totally prevent the execution of jQuery’s JavaScript code, you can install a so-called JavaScript blocker, such as noscript.net or ghostery.com. . If you were to prevent or restrict the execution of the Java Script code, this can mean that for technical reasons not all the content and functions of our website may be available.
 

YouTube

We use YouTube on our website. This is a video portal operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, hereinafter referred to as „YouTube“.

We use YouTube in its advanced privacy mode to show you videos. In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the advanced privacy mode means that the data specified below will only be transmitted to the YouTube server if you actually start a video.

Without this mode, a connection to the YouTube server in the USA will be established as soon as you access any of our webpages on which a YouTube video is embedded.

This connection is required in order to be able to display the respective video on our website within your browser. YouTube will record and process at a minimum your IP address, the date and time the video was displayed, as well as the website you visited. In addition, a connection to the DoubleClick advertising network of Google is established.

If you are logged in to YouTube when you access our site, YouTube will assign the connection information to your YouTube account. To prevent this, you must either log out of YouTube before visiting our site or make the appropriate settings in your YouTube account.

For the purpose of functionality and analysis of usage behavior, YouTube permanently stores cookies on your device via your browser. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.

Further information about the collection and use of data as well as your rights and protection options in Google’s privacy policy found at
https://policies.google.com/privacy 

Shopify (Shop-Software + Web-Analyse)

a) Shopify-Shop-Software

We use “Shopify” to host our shop system, to present our offers and for the processing of contracts.
The legal basis is Art.  6 para. 1 lit. b) GDPR (contract initiation/contract processing).

„Shopify“ is the service of a group of companies consisting of the companies Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc., Shopify (USA) Inc., Shopify Commerce Singapore Pte.  Ltd., and Shopify International Limited.

Insofar as we are located in the European Economic Area (EEA), processing is carried out by Shopify International Limited, Victoria Buildings, 2nd  floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, hereinafter referred to only as „Shopify“.

However, due to the interconnection of the companies, it cannot be ruled out that processing will also take place in Canada and the USA, i.e. outside the EEA.  However, when the data is transmitted to Shopify Inc., Canada, an appropriate level of data protection is guaranteed by the adequacy decision of the European Commission.

Shopify processes the following data on our behalf:
Name, billing and, if applicable, delivery address, email address, payment details, possibly company name, possibly telephone number, IP address, information about orders, information about the shops supported by Shopify that you visit, as well as information about your device and your internet browser.

At
https://www.shopify.de/legal/datenschutz 
Prospectone Sp.z.o.o. offers further data protection information.

b) Shopify web analysis
Insofar as we also use Shopify’s web analysis service on our website, Shopify will save cookies on your device via your internet browser.  These cookies transfer and evaluate further information to a Shopify server, such as i.e. the location, time or frequency of your visit to our website.

In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis and optimisation of our website.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. You can find more information on this under “Cookies” above.

Use of PayPal as a payment method

If you decide to pay with the online payment service provider PayPal during your order process, your contact data is transmitted to PayPal as part of the order thus triggered. PayPal is an offer of PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. PayPal thereby assumes the function of an online payment service provider and a trustee and offers buyer protection services.

The personal data transmitted to PayPal is mostly first name, last name, address, telephone number, IP address, e-mail address, or other data, which is required for order processing,as well as data related to the order, such as the number of items, item number, invoice amount and tax percentage, billing information, etc.

This transmission is necessary to process your order with the payment method you have selected, in particular to confirm your identity, to administer your payment and the customer relationship. Your data is therefore transmitted to PayPal on the basis of Article 6 para. 1 lit. b GDPR.

However, please note: PayPal may transfer the personal data to service providers, to subcontractors or other affiliated companies, to the extent necessary to fulfill the contractual obligations arising from your order or to process the data in the order on your behalf.

Depending on the payment method selected via PayPal, e.g., invoice or direct debit, the personal data transmitted to PayPal will be transmitted to credit agencies by PayPal. This transmission is used to check your identity and creditworthiness in relation to the order you have placed. For information on which credit agencies are involved and which data is generally collected, processed, saved and forwarded by PayPal, please refer to PayPal’s data protection statement at https://www.paypal.com/de/webapps/mpp/ua/privacy-full 

Use of Sofortüberweisung (instant transfer) as a payment method

If you decide to pay with the online payment service provider Sofortüberweisung during your order process, your contact data is transmitted to Sofortüberweisung as part of the order thus triggered. Sofortüberweisung is an offer of SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany. Sofortüberweisung thereby assumes the function of an online payment service provider, which makes possible cashless payment for products and services on the Internet.

The personal data transmitted to Sofortüberweisung is mostly first name, last name, address, telephone number, IP address, e-mail address, or other data, which is required for order processing, as well as data related to the order, such as the number of items, item number, invoice amount and tax percentage, billing information, etc.

This transmission is necessary to process your order with the payment method you have selected, in particular to confirm your identity, to administer your payment and the customer relationship. Your data is therefore transmitted to SOFORT GmbH on the basis of Article 6 para. 1 lit. b GDPR.

However, please note: Sofortüberweisung may transfer the personal data to service providers, to subcontractors or other affiliated companies, to the extent necessary to fulfill the contractual obligations arising from your order or to process the data in the order on your behalf.

Under some circumstances, the personal data transmitted to Sofortüberweisung will be transmitted by Sofortüberweisung to credit agencies. This transmission is used to check your identity and creditworthiness in relation to the order you have placed.
You can find out which data protection principles are used by Sofortüberweisung when processing your data from the data protection notices, which are displayed to you during the Sofortüberweisung payment process.

If you have any further questions about the use of your personal data, you can contact Sofortüberweisung by e-mail (datenschutz@sofort.com) or in writing (SOFORT GmbH, Data Protection, Theresienhöhe 12, 80339 Munich).

Klarna „CHECK-OUT“

To process orders through our online shop, we use the payment service of Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden, hereinafter referred to as „Klarna“, on our website.

For this purpose, we have integrated Klarna’s check-out into the final order page of our online shop.

The legal basis is the fulfilment of the contract according to Art. 6 Para. 1 lit. b.)  EU General Data Protection Regulation (GDPR). In addition, we have a legitimate interest in offering effective and secure payment options, so that another legal basis ensues from Art. 6 para. 1 lit f.) GDPR.

By integrating Klarna, your internet browser loads the check-out page from a Klarna server. This means that the operating system you are using, type and version of your Internet browser, website from which the check-out has been requested, date and time of the call and the IP address are sent to Klarna – even without your interaction with the check-out page.

As soon as you complete the order in our online shop, the data you have entered in the input fields of the check-out page will be processed by Klarna at your own responsibility in order to process the payment.

With the offered payment methods „PayPal“ and „Advance Payment“, processing without your further consent is limited to the transfer of the payment data to us or PayPal.

With the offered payment methods of „Purchase on Account“, „Hire Purchase“, „Credit Card“, „Direct Debit“ or „Immediate Payment“, the following personal data is processed by Klarna for the purpose of payment processing and for identity and credit checking:
– Contact information such as names, addresses, date of birth, gender, email address, telephone number, mobile phone number, IP address, etc.
– Information on the processing of the order, such as product type, product number, price, etc.
– Payment information, such as debit and credit card data (card number, expiry date and CCV code), invoice data, account number, etc.

If you choose the payment method „Purchase on Account“ or „Hire Purchase“, Klarna collects and uses personal data and information about your previous payment behaviour to decide whether you will be granted the desired payment method. In addition, probability values for your future payment behaviour (so-called scoring) are used. Scoring is calculated on the basis of scientifically recognized mathematical and statistical methods.

At
https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf 
Klarna provides further information on the processing described above as well as the applicable data protection regulations.

Google AdWords with conversion tracking

Our website uses Google AdWords and conversion tracking. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).

We use conversion tracking to provide targeted promotion of our site. In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your device. These so-called conversion cookies expire after 30 days and do not otherwise identify you personally.

If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were then forwarded to our website.

The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. In addition, we receive information about the number of users who clicked on our advertisement(s) as well as about the pages on our site that are subsequently visited. Neither we nor third parties who also use Google AdWords will be able to identify you from this conversion tracking.

You can also prevent or restrict the installation of cookies by making the appropriate settings in your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support.

In addition, Google provides further information with regard to its data protection practices at
https://services.google.com/sitestats/de.html 
https://www.google.com/policies/technologies/ads/ 
http://www.google.de/policies/privacy/ 
in particular information on how you can prevent the use of your data.

Google Remarketing

We use the remarketing function on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).

We use this feature to deliver interest-based, personalized advertising on third-party websites that also participate in Google’s advertising network.

In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

To allow this advertising service to function, Google stores a cookie with a sequence of numbers on your device via your browser when you visit our website. This cookie records both your visit and the use of our website in anonymous form. However, personal data will not be passed on. If you subsequently visit a third-party website that also uses the Google advertising network, advertising may appear that refers to our website or our offers there.

To permanently disable this feature, Google provides a browser plugin for most common browsers at
https://www.google.com/settings/ads/plugin?hl=de 

Likewise, the use of cookies from certain providers, e.g. via
http://www.youronlinechoices.com/uk/your-ad-choices/ 
or
http://www.networkadvertising.org/choices/ 
can be deactivated by opt-out.

Cross-device marketing allows Google to track your usage patterns across multiple devices, so you may see interest-based, personalized advertising even when you switch devices. However, this requires that you have agreed to link your browsing history to your existing Google account.

Google offers more information about Google Remarketing at
https://www.google.com/privacy/ads/ 

Microsoft Bing Ads

Our website uses Bing Ads for remarketing and follow-up. This is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052 – 6399, USA, hereinafter referred to as „Microsoft“, based on so-called Universal Event Tracking (UEN).

In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

If you click on an advertisement placed by us on the Bing search engine, Microsoft stores a cookie on your terminal device to track your activity via your browser. This cookie expires after 180 days and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, both Microsoft and we may recognize that you have clicked on an advertisement placed by us at Bing and have been forwarded to our website from there.

Microsoft uses the information collected by the tracking cookie to compile visit statistics for us. This provides us with information on the number of hits triggered by the advertising placed on Bing and which pages on our site were subsequently accessed. However, we do not receive any information that could be used to identify you personally.

In addition, Microsoft may be able to track your user behavior across multiple devices using cross-device tracking. This enables Microsoft to display personalized advertising across all devices.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.

If you have a Microsoft account, you can also change the settings for personalized advertising there at http://choice.microsoft.com/de-de/opt-out.

Microsoft also provides additional information about Bing Ads, the collection and use of data, and your rights and disclosures about how you can protect your privacy at https://help.bingads.microsoft.com/#apex/3/de/53056/2 and https://privacy.microsoft.com/de-de/privacystatement

Links

Our homepage contains links to other websites. We have no influence on whether their operators comply with the data protection regulations. Please note the disclaimer.

Notes

Should you have any further questions regarding data protection at ARTS Holding SE, please feel free to contact us by e-mail at datenschutz@arts.eu. We assure you that we will always mark any significant changes to our information on data protection that lead to a weaker level of protection and publish them in an appropriate form.

Sample data protection declaration of Law firm Weiß & Partner