2026/19/01

Online Marketing Manager (m/f/d) – B2B & Performace Marketing

Do you want to drive marketing forward in a measurable way rather than just managing it? Do you think in terms of funnels, KPIs, and content—but also enjoy implementing your ideas yourself?

As an Online Marketing Manager at ARTS Holding SE in Dresden, you will be responsible, together with the marketing team, for planning, implementing, and further developing online marketing measures for five B2B sister companies from different industries.

Does this sound like your next career step in marketing? We look forward to receiving your application!

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Benefits

Start your career with responsibility – you will be involved in operational work right from the start and gradually take on your own areas of responsibility
Secure & long-term – permanent employment and company pension scheme
Flexible working – part-time models (30 or 35 hours) with flexitime
Mobile on the go – mobility bonus after the probationary period, e.g., job bike or public transport allowance
More for you – additional benefits such as the Edenred City Card
Time to recharge – 30 days of vacation per year for relaxation and new energy
Training & development – regular training courses, further education, and learning on the job
Strong team spirit – hands-on mentality, tech-savvy, creative in design, and open to new ideas
Appreciative corporate culture – structured induction, short communication channels, and open communication

Tasks

Strategy, performance, and analysis

Design, implementation, and optimization of B2B mailings and customer newsletters
Tracking, analysis, and performance evaluation via ahrefs, Google Tag Manager, Google Search Console, and Google Analytics
Conducting and evaluating competitive analyses, including deriving measures

SEO, paid ads, and growth

Planning and implementation of SEO measures
Design, implementation, and optimization of paid ads (SEA & social media)
Continuous optimization of campaigns and KPIs

Content & Channels

Responsibility for content creation and content strategy
Management and further development of social media activities (focus on LinkedIn)
Regular website content updates
Maintenance and further development of websites via Odoo, WordPress, and Typo3
Ensuring corporate design conformity (e.g., with Canva, Affinity)

Collaboration

Operational and conceptual support for marketing across all companies

Qualification

In-depth knowledge of online marketing, content, SEO, and paid ads
Very good knowledge of Google Ads, Google Tag Manager, Google Search Console, and Google Analytics
Experience with CMS systems (Odoo is an advantage, WordPress/Typo3 alternatively)
Technological affinity, analytical thinking, and creative approaches to problem solving
Structured, independent working style with a strong hands-on mentality
Very good written and spoken German and English skills

apply now