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No matter what stage you are at in your job search, a meaningful LinkedIn profile is always an advantage. With more than 24 million users in the DACH region, Linkedin has long been one of the most important professional networks. To build an (international) network that will help you advance in your career, you should use your Linkedin profile as a digital business card to showcase your professional career and skills. In this article, we will show you our 12 essential tips to ensure that nothing can go wrong.
In times of a shortage of skilled workers, social recruitment is becoming increasingly important. But in order for recruiters to find you and possibly make you a better offer than your current employer, you need a meaningful profile. LinkedIn is therefore your digital showcase for your professional career and skills - but the platform is now not just a representation of your skills! LinkedIn is also used to build a professional network in which the focus is on exchanging ideas with other people. This makes it all the more important for you to create a good LinkedIn profile. In addition, there are no limits to internationality. Are you
There is no second chance for a first impression! As your profile is primarily intended to appeal to future potential employers and their recruiters, it should leave a positive impression when you skim it. Only then will the recruiter scan and check your details more closely. Find out below how you can ensure that your page is perceived as a good LinkedIn profile.
How to succeed in catching the attention of the recruiting person at first sight, we will tell you in the following tips and tricks.
The profile photo is the first eye-catcher on your LinkedIn profile. There are a few things to consider here - choice of photo, cropping, filters, etc.
Choose a professional, high-quality image that presents the viewer with sympathy and openness. It is important that your face takes up most of the section. As a rule, the pictures are displayed as small round bubbles so that you cannot be noticed if your picture also includes the surroundings. Convince the viewer with a sympathetic facial expression.
Absolute no-gos in this case are blurred images, disguises, party pictures or selfies.
Absolute no-go's in this case are blur, disguises, party pictures or selfies.
For a good LinkedIn profile, your page's cover photo should highlight your area of expertise, interests and personality. For example, if you are in the automotive industry, choosing a car is recommended. If you are currently in a degree program, your cover photo may show a lecture hall. Also, it is common that the company you work for already has different headers to choose from.
Our insider tip for designing suitable LinkedIn headers: the Canva platform.
Even though it is a digital platform, pseudonyms are to be avoided for a professional LinkedIn page. Be sure to name your first and last name, as LinkedIn is about real contacts and not about sinking into the anonymity of the Internet.
Think of your LinkedIn profile's tagline as your personal statement about your professional life. Keep in mind that the tagline is also visible in the preview of your profile together with your name and profile picture. Therefore, use keywords that make recruiters :in aware of you and your skills.
The description offers you a stage for your personal and authentic presentation. But be careful: This is not about repeating your CV in words. Instead, address your profile visitors directly, tell them what drives you in your professional life and where your strengths can be found.
The bottom section of a good LinkedIn profile is specifically dedicated to the hard facts of your career path so far. These include education, work experience, and personal qualifications. Fill in the sections with as much detail as possible, but also make sure they are relevant. Is every single step or project relevant to your future career choice?
In the skills section, you should specifically list those that are prerequisites in your desired career field and which recruiters filter for in social recruiting. The number of listed skills is up to you.
Our secret tip for a great LinkedIn profile- Take the test ... namely the knowledge test of the platform LinkedIn. In this test you will be asked questions regarding a selected knowledge, so that you can prove your knowledge in a few clicks.
The previously described contents of your profile provide a detailed picture of your skills and knowledge and form the basis of the profile. You are now free to fill your profile with further details. For example, to underline your credibility and increase your career opportunities, the platform offers the possibility to add credentials, certifications, courses taken and recommendations. This allows you to enhance your LinkedIn page and make your profile stand out.
There are several options open to you for increasing the visibility of your profile, which we will present to you in the follow-up.
Essential for increasing profile visibility is your activity on the platform. Being active includes on the one hand liking, on the other hand sharing and commenting on posts. Take part in discussions and expand your knowledge on specific topics. In doing so, network with new contacts or follow interesting company pages. Your activity will reward you with increased visibility and recruiters will also recognize your interests in the activity section of your profile.
Sounds trivial, but it is of immense importance! Pay attention to spelling on your profile. This signals professionalism to recruiters and is the basis for a good LinkedIn profile.
Updating and maintaining your profile is essential. Add every new step in your professional life or newly learned skill. Because the fact is - small updates may be followed by new opportunities and big changes!
The decision is entirely up to you. You just have to consider the different possibilities of the different profiles:
The free standard profile offers you the basic program - searching and networking with contacts, receiving messages, commenting, liking and sharing, etc.
With the paid premium account, on the other hand, you benefit from additional interaction options and knowledge transfer via LinkedIn Learning. You can find more benefits to weigh up your decision here.
The last tip for you - no matter how you design and optimize your LinkedIn profile, be authentic and honest, that's the only way to have a successful LinkedIn page! Then nothing will stand in the way of your next job interview and the next step on the career ladder. Also, feel free to take part in our job application coaching to help you achieve your career goals.
Sources: LinkedIn | LinkedIn Blog | Ratbacher
