Personal branding is the public presentation of one's own personality through certain statements, professional qualifications, special features of one's own person, special interests or projects. One's own person becomes a brand and conveys a certain image to the outside world. In short, to represent a specialist in one's own field of interest with personality in order to reach the outside world. This is done not only by shaping the image, but also by actively steering it towards a high or positive reputation. The importance of reputation lies in the standing and reputation of one's own person, whereby many people publicly evaluate the service provided or the exchange of knowledge. The motto in personal branding is to create trust and give people a good impression. But what are the positive and negative effects of personal branding for companies and oneself?
Because of the public reputation, the presentation of one's own personality naturally holds dangers, but just as well exciting possibilities and positive effects.
I myself see the positive results of personal branding every day. Due to my accumulated leadership experience in various areas and my current specialisation in recruitment, I have an excellent feedback rate in active sourcing as well as in networks of executives. I am very interested in IT, thus acquiring know-how in this area and expanding my network in a targeted manner. This gives me the opportunity to talk to IT professionals at eye level and I pick up important tips & tricks. All this makes ARTS GmbH a good strategic partner in the field of IT and executive recruitment. I always remain authentic and do my tasks with a lot of passion.
This results in increased motivation due to the application of one's own competences and recognition in society.
Good personal branding of an employee also results in many advantages for the company. On the one hand, a positive external image by strengthening the employer brand due to the personality of the employee. Also, an increased ranking in online searches, provided that the employee clearly names the employer in his or her profiles. The increased ranking simultaneously leads to an increase in the level of awareness of the company. The increased motivation of employees with educated personal branding is also reflected in the internal structure of the company and increases the commitment of other team members.
Due to the reputation in the public, the presentation of one's own personality naturally holds dangers, but just as well exciting possibilities and positive effects.
I see the positive results of personal branding daily. Due to my accumulated leadership experience in different areas and the current specialization in recruitment, I have an excellent feedback quota in active sourcing as well as in executive networking. I am genuinely interested in IT and thus acquire know-how in this field and expand my network purposefully on it. This gives me the opportunity to talk to IT professionals at eye level and I pick up important tips & tricks. All this makes ARTS GmbH a good strategic partner in the field of IT and executive recruitment. I always remain authentic and do my tasks with a lot of passion.
This results in increased motivation due to the application of my own skills and recognition in society.
Through good personal branding of an employee also creates many advantages for the company. On the one hand, a positive external image, by strengthening the employer brand due to the personality of the employee. Likewise, an increased ranking in online searches, provided that the employee clearly names the employer in his profiles. The increased ranking simultaneously leads to an increase in the level of awareness of the company. Furthermore, the increased motivation of the employee with formed personal branding is reflected in the internal structure of the company and increases the commitment of other employees.
But what do public appearances on social media and one's own actions bring with them as a negative aftertaste? For one, that one can always be criticised or prejudiced and certainly needs a tough skin to ignore publicly attacking evaluations. After all, social media offer a large surface for attack. Nevertheless, at the same time, there should be an awareness of the resulting negative reputation due to one's own misguided actions. Which actions lead to misconduct? Among other things, statements on topics in which one cannot demonstrate competence. Or when content is published in the wrong channels and thus does not reach the appropriate target group. Uncontrolled temporal publications also lead to a negative reputation; there should be a constant intensity in the external presentation. In addition, an important factor is authenticity, a lack of which can have strong negative effects.
This is because these negative aspects not only affect one's own personal branding, but also the image of the employer. Another negative point for companies is that when employees leave, the promotion of their own corporate brand is diminished. After all, with every employee goes an important part of personal branding.
In the end, it is important to know how and in which channels you want to present yourself. Above all, the interests and target groups in the channels should be precisely analysed and recognised so that one's own presentation arrives in line with the target group and does not end up in misinterpretations. This includes a portion of reliability, empathy and a good presentation of one's own skills or competences. If you also share your greatest personal passion or interests in certain topics with your network, this can only go in the right direction for successful personal branding.
With the help of branding, it is possible to promote your own employer brand and thus also attract new candidates. In this way, you can reduce your vacancy costs and fill vacancies more quickly. However, you should give clear guidelines to avoid a negative image of your company as an employer. We are happy to offer you support in this area. At ARTS, we already live and promote personal branding, enable individual personalities in the company to have their own development perspectives and provide possible networks for the presentation of their personality. Also with the integration of employer branding, a uniform image of the ARTS brand is created and fed by the individual personal brandings of the employees.