In order to attract and to keep the best minds in the war of talents, branding around your own employer brand is a crucial success factor. As an employer branding agency, ARTS helps you position yourself as an attractive employer brand. What ist your corporate culture. Which values are important to you? What makes you stand out as an employer? Can you offer your employees a purpose? How is your vision? We can answer these and many other questions together with you.
Highlighting your uniqueness in the employer brand is the golden rule of employer branding and the basic framework for all subsequent personnel marketing and recruiting measures.
The employer brand is derived from the corporate brand and the corporate culture. Once the employer brand has been positioned, the next step is to create long-term, tailor-made image campaigns. Creativity is required here, which we implement together with strong partners, for example in the area of graphics, video production & IT.
Even medium-sized companies have the chance to stand out from the crowd with a very good employer brand. With us as an employer branding agency, operational blindness doesn't stand a chance. We have already been able to support a medium-sized aviation supplier in establishing a strong employer brand with our clear view from the outside.
Requirements:
To make the client even more visible as an attractive employer in the future, we developed an employer branding strategy.
Solution:
Employees manage to convince applicants with their passion for their job: they present themselves as authentic and enthusiastic as they work. Clear language and lively insights into the company underline this appearance.
Result:
In addition to the employer branding strategy, we developed a concept for the brand ambassadors and revised the HR ad concept and the HR social media strategy in this context. We empowered employees to create their own content (employee report, video creation) and thus authentically share their professional experiences. Since benefits play a major role in job selection, we also developed a variety of attractive benefits together with the client. In order to position the employer brand with the right target group, we also took over the job management, including multi-posting of the jobs in various communication channels.
How many medium-sized companies and SMEs rely on employer branding?
It is not atypical that small and medium-sized companies are market leaders in their field of expertise on the one hand, but have little or no brand awareness as employers on the other. The experts that these companies need need to be convinced of their worth and build brand awareness there, even if they are not currently looking for a job. Brand building and increasing awareness is a long-term process. This is where employer branding helps. For SMEs and mid-sized companies, the solution approach has arrived on average, but a study by XING from 2020 (n = 600) shows that companies of size 10 to 499 employees approach the topics of employer image and branding rather superficially and make use of individual measures. However, it is encouraging that every third company at least focuses on measures to increase employer attractiveness.
How do employer branding and personnel marketing differ?
Employer branding and personnel marketing are not synonyms, but together with recruiting they form a single unit. Together, these three specialist areas pave the way to employee recruitment.
Employer branding means employer branding. The employer brand of a company shows the strengths and special features of the organisation and is responsible for employer attractiveness.
With personnel marketing, companies define measures to reach potential applicants. The approach Interest > Inspire > Retain is followed here.
Recruiting aims at filling vacancies of a company with suitable candidates. The "fit" of the applicants to the employer brand is decisive for success in filling the vacancy.
Employer branding or another service from ARTS? What do I really need?
Employer branding is just one of our specialist areas of HR services. We are a 360° HR agency and offer a range of services from employer branding, HR marketing, job multiposting, recruiting, onboarding, employee management and staff release. Sometimes the need to fill the position is so great that we take over sub-processes in the area of production, supply chain etc. with our ARTS Industrial Services. At this point, the outsourcing solution may be more effective.
All our services are interlinked and pay off in terms of your (HR) goals. If you are looking for a long-term solution that will increase your brand awareness, bind employees to you permanently and at the same time increase the reach for career content with the right target group, then the strategic positioning of your employer brand is exactly the right approach.
We offer our expertise in employer branding (management consultancy) and are convinced that a strong employer brand pays off in the long run. Employer branding is an underestimated area of expertise in the process of employee recruitment. But at the same time it is the piece of the puzzle for retaining employees in the long term and attracting the attention of potential applicants. Contact us at any time for a no-obligation initial consultation:
