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ARTS - Your HR marketing agency

As a HR marketing agency, we know the current challenges of our clients, because the times when companies could choose their employees are long gone. Shortages of skilled workers, demographic changes and the special demands of the younger generations are just a few of them. Addressing selected applicant target groups has long since ceased to be a marginal discipline, neither in marketing nor in human resources.

We help our clients to address specific candidate target groups within the framework of well-structured and efficient personnel marketing measures, whether this involves comprehensive HR marketing concepts, advice on the design of job advertisements or the selection of publication channels.

The basis of all personnel marketing measures is a strong employer brand, which we are happy to develop together with you as part of our employer branding services.


Your HR Marketing Agency - ARTS

Satisfied Customers


How does the cooperation with ARTS, your HR marketing agency, work?

We help you with individual solutions based on your employer brand to develop the right HR marketing measures to generate significantly more reach and applicants.

  • Preliminary: Based on your corporate brand, we develop your employer branding.
  • Step 1: Together with you, we define your HR marketing goals and strategy, derived from the central HR strategy.
  • Step 2: We analyse your HR target market and develop your applicant personas and the corresponding candidate journeys.
  • Step 3: Together with you, we develop a communication concept that determines image and language elements and defines the marketing instruments.
  • Step 4: Depending on the elaborated strategy and concept, we will gladly take care of its implementation. For example, we redesign your career website and job advertisements, define the channels for job publication or take over the distribution of jobs in selected channels.
  • Step 5: We track every HR marketing measure and provide you with a key performance indicator system to monitor success.
  • This can be followed by the definition of the recruiting measures.

HR marketing agency ARTS - Your advantage

  • Knowledge transfer: By choosing ARTS as your HR marketing agency, you benefit from our comprehensive knowledge and years of HR experience in many different professional fields.
  • Objectivity: We not only optimise your job advertisements according to market and target group-relevant criteria, but also offer you a neutral view of potential advertising channels.
  • Trends: We share our expertise with you at every step of the process, because trends in HR, personnel marketing and recruiting are our everyday business.
  • Cost saving: The communication concept and the elaboration of the action plan, new advertisements or even a new career website mean an investment in your successful future! With ARTS as your HR marketing agency, you will be able to fill your vacancies faster and more accurately.
  • Full HR Service: With us as your HR marketing agency, you not only get a marketing agency, but a 360° full service HR agency that has expertise in all areas of HR management. 



What solutions do we offer
as a HR marketing agency?

What solutions do we offer as a HR marketing agency?

#short-term solution
Job-based multiposting packages

Choose one of our multi-posting packages for your vacancy and we will offer you, among other things:

  • Advice on how best to approach your future employees
  • Search engine optimisation of your job advertisement
  • Target group-specific distribution of your adverts


Learn more

#medium-term solution
HR marketing consulting

Your strategy is set, but the measures don't quite add up yet? We analyse your career site, job advertisements and communication channels and uncover potential for optimisation.

We show you how to achieve your HR goals with new, unconventional ideas.                                                                                                                                                                              

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#long-term solution
Business Process Outsourcing

From HR marketing strategy to success control - no matter at which process step, ARTS can take over tasks in HR marketing for you.

Together with you, we define the exact framework of our BPO services.


Contact Us


ARTS as your personnel marketing agency - Our expertise

Project Management Qualification

  • Our experts are certified for GPM (German Association for Project Management) and IPMA (International Project Management Association) and realise projects according to DIN 69901.
  • With our business tools, we can set project plans, create task-based transparency, work together on campaigns across project teams at any time, share information and involve you as the client in communication at the same time. 

Expertise in HR marketing

  • HR Marketing for Generation Z
  • HR marketing for professionals
  • Employee retention measures
  • Multiposting of jobs
  • Inbound marketing (content, SEO, social media marketing, email marketing)

HR marketing support for our client the Autobahn GmbH des Bundes

In our cooperation with Autobahn GmbH, ARTS has been taking over the entire recruiting process throughout Germany since August 2020, advising on this and in some cases taking over various personnel marketing measures. 


There are 650 vacancies to be filled and a corresponding catalogue of measures to be defined and implemented.


At the Autobahn GmbH des Bundes we take over 

  • the job formulation with addressee-appropriate speech and proofreading, 
  • Media consulting and management of the various HR marketing measures, 
  • the publication of the vacancies and 
  • Active sourcing in various applicant databases and social media.


We set up a separate landing page for the candidates to not only gain additional reach, but also to set backlinks to Autobahn GmbH and place specific advertisements with the help of this landing page. The job advertisements placed there are SEO-optimised and linked to the job-specific application form of Autobahn GmbH, so that the applicant data remains exclusively with Autobahn GmbH. In addition, Autobahn GmbH uses the ARTS job exchange with its linked job portals as a multi-posting channel.


Since August 2020, ARTS has been actively supporting us in the recruitment of skilled workers in various fields of activity for the further development of our company. In doing so, ARTS is particularly convincing as a reliable and service-oriented partner. We would like to thank ARTS for the close and trusting cooperation so far and look forward to further joint successes.

Tobias Lück
Head of Recruitment & Employer Attractiveness at Die Autobahn GmbH des Bundes

I would like to thank you for the friendly and, as always, uncomplicated cooperation.

Jenny Lehmann
Specialist Human Resources at Unitedprint.com SE 


Frequently asked questions about personnel marketing at a glance

How do I reach Generation Z and how does their attitude to the world of work differ from previous generations?

In addition to job profiles that are to the point and insights into the employer, it is currently above all the benefits that are most important for Generation Z, because the potential applicants have precise ideas here. Generation Z (born around 2000) needs familiar structures, security through permanent employment contracts and appreciative communication. They are "digital natives", are familiar with digital working, instant feedback, formats that culminate in dialogue and love videos in story format. By means of mobile-optimised services, such as applicant apps or messenger platforms, jobs can be communicated via pop-up message and automatic application status messages.

How do employer branding and personnel marketing differ?

Employer branding and personnel marketing are not identical, they are interdependent. Incidentally, recruiting is also part of this. These three areas together define the path to recruitment.

Employer branding mmeans employer branding. The employer brand of a company shows the strengths and special features of the organisation and is responsible for employer attractiveness.

Personnel marketing fines measures to reach potential applicants. The approach Interest > Inspire > Retain is followed here.

Recruiting aims at filling vacancies of a company with suitable candidates. The "fit" of the applicants to the employer brand is decisive for success in filling the vacancy.


Personnel marketing or another service from ARTS? What do I really need?

Personnel marketing is just one of our service areas in HR. We are a 360° full HR agency and offer various support and consulting services starting with employer branding, HR marketing, multiposting, recruiting, onboarding, employee management and outplacement.

Ultimately, all these areas are interlinked and pay off in terms of your HR goals. In discussions with clients, we often hear that key positions are difficult to fill. This is where our work begins: HR marketing measures that align with the employer brand and generate reach. A special recruiting approach, such as active sourcing, brand ambassador programmes, etc. could also contribute to achieving the goal. Creative solutions are needed to get good experts. ARTS is happy to help you as a creative solution provider.


Do you want to ask instead of reading?

We offer you our HR marketing expertise on a job-by-job basis, as a consultancy service or as part of business process outsourcing. HR marketing is a key factor in attracting and retaining employees. Contact us and arrange a non-binding initial meeting.

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