As a HR marketing agency, we know the current challenges of our clients, because the times when companies could choose their employees are long gone. Shortages of skilled workers, demographic changes and the special demands of the younger generations are just a few of them. Addressing selected applicant target groups has long since ceased to be a marginal discipline, neither in marketing nor in human resources.
We help our clients to address specific candidate target groups within the framework of well-structured and efficient personnel marketing measures, whether this involves comprehensive HR marketing concepts, advice on the design of job advertisements or the selection of publication channels.
The basis of all personnel marketing measures is a strong employer brand, which we are happy to develop together with you as part of our employer branding services.
We help you with individual solutions based on your employer brand to develop the right HR marketing measures to generate significantly more reach and applicants.
In our cooperation with Autobahn GmbH, ARTS has been taking over the entire recruiting process throughout Germany since August 2020, advising on this and in some cases taking over various personnel marketing measures.
Requirements
There are 650 vacancies to be filled and a corresponding catalogue of measures to be defined and implemented.
Solution
At the Autobahn GmbH des Bundes we take over
Result
We set up a separate landing page for the candidates to not only gain additional reach, but also to set backlinks to Autobahn GmbH and place specific advertisements with the help of this landing page. The job advertisements placed there are SEO-optimised and linked to the job-specific application form of Autobahn GmbH, so that the applicant data remains exclusively with Autobahn GmbH. In addition, Autobahn GmbH uses the ARTS job exchange with its linked job portals as a multi-posting channel.
How do I reach Generation Z and how does their attitude to the world of work differ from previous generations?
In addition to job profiles that are to the point and insights into the employer, it is currently above all the benefits that are most important for Generation Z, because the potential applicants have precise ideas here. Generation Z (born around 2000) needs familiar structures, security through permanent employment contracts and appreciative communication. They are "digital natives", are familiar with digital working, instant feedback, formats that culminate in dialogue and love videos in story format. By means of mobile-optimised services, such as applicant apps or messenger platforms, jobs can be communicated via pop-up message and automatic application status messages.
How do employer branding and personnel marketing differ?
Employer branding and personnel marketing are not identical, they are interdependent. Incidentally, recruiting is also part of this. These three areas together define the path to recruitment.
Employer branding mmeans employer branding. The employer brand of a company shows the strengths and special features of the organisation and is responsible for employer attractiveness.
Personnel marketing fines measures to reach potential applicants. The approach Interest > Inspire > Retain is followed here.
Recruiting aims at filling vacancies of a company with suitable candidates. The "fit" of the applicants to the employer brand is decisive for success in filling the vacancy.
Personnel marketing or another service from ARTS? What do I really need?
Personnel marketing is just one of our service areas in HR. We are a 360° full HR agency and offer various support and consulting services starting with employer branding, HR marketing, multiposting, recruiting, onboarding, employee management and outplacement.
Ultimately, all these areas are interlinked and pay off in terms of your HR goals. In discussions with clients, we often hear that key positions are difficult to fill. This is where our work begins: HR marketing measures that align with the employer brand and generate reach. A special recruiting approach, such as active sourcing, brand ambassador programmes, etc. could also contribute to achieving the goal. Creative solutions are needed to get good experts. ARTS is happy to help you as a creative solution provider.
We offer you our HR marketing expertise on a job-by-job basis, as a consultancy service or as part of business process outsourcing. HR marketing is a key factor in attracting and retaining employees. Contact us and arrange a non-binding initial meeting.
