You would like to fully capitalise on the potential of your company and expand your team with highly qualified and motivated employees? Then ARTS is the right choice for you as an HR marketing agency!
We apply a 360° approach to employee recruitment, looking at both internal and external HR marketing measures, modern recruiting measures and employer branding. Together with you, we develop efficient campaigns that are perfectly tailored to your target applicant group.
No matter whether in the technical or administrative field, Generation Z or Silver Worker – we define your unique applicant target group together with you and compose the HR marketing mix that suits you best.
In line with your employer brand and your target applicant groups, we can provide support in the development, optimisation and texting of your career site.
Our experts take care of keyword analyses and the subsequent wording of your job advertisements to ensure maximum coverage.
We offer you automatic job posting on both general and specialised online job boards, job search engines and social media.
In addition to social media recruitment, we offer GoogleAds and BingAds as well as Programmatic Job Advertising.
HR marketing is always based on a strong employer brand. We help you to develop or improve your employer brand.
Not every applicant target group is actively looking for a job. We will contact suitable passive candidates directly for you.
We help you position yourself as an attractive employer and convince suitable candidates to apply for a job at your company. We handle the following for you:
Maximise the reach of your job ads without additional job postings. Keyword analyses enable you to increase the visibility of your adverts in classic job boards, but also in job search engines.
With us, you automatically post your jobs on numerous online job boards, job search engines and selected target group-relevant offline channels.
Other recruitment agencies limit their performance recruiting purely to social media channels. We go one step further to maximise your recruiting success.
GenY and GenZ have new demands on employers. Our expertise in HR marketing enables you to attract and retain students and graduates in the long term.
Online measures:
Offline measures:
In our ongoing project together with Autobahn GmbH, ARTS has been handling the entire recruiting process throughout Germany since August 2020, providing advice and taking on various HR marketing measures.
Requirements
It is necessary to fill 650 vacancies and to define and implement a corresponding catalogue of measures.
Solution
We take on the following tasks at the Autobahn GmbH des Bundes:
Result
We set up a dedicated landing page for candidates not only to gain additional reach, but also to set backlinks to Autobahn GmbH and place specific online advertisements. The job advertisements placed there are SEO-optimised and linked to the job-specific application form of Autobahn GmbH, so that the applicant data remains exclusively with Autobahn GmbH. In addition, Autobahn GmbH uses the ARTS job board with its linked job portals as a multi-posting channel.
Why HR marketing?
HR marketing is a separate discipline in HR management that uniquely combines the areas of human resources and marketing. Both applicants and employees are target groups of HR marketing, and it is important to generate enthusiasm for the company with an attractive employer brand and to retain them in the long term.
HR marketing measures such as career pages, online advertisements in search engines or social media (e.g. Xing, Facebook, Instagram, LinkedIn), but also online and offline job advertisements placed on various job boards and media, make the company known as an attractive employer and convince applicants.
Employee satisfaction can be decisively improved with appropriate HR marketing measures, and the fluctuation of a company can be reduced in the end. These measures include employee retention concepts, internal communication measures and strategies to improve the culture of leadership and feedback within the company.
What does HR marketing include?
HR marketing is divided into two areas. External HR marketing aims to build a positive employer brand in the external perception and to inspire suitable applicants for the company. This includes an attractive career site, performance recruitment measures such as online advertisements in search engines, but also social media channels (e.g. Xing, Facebook, Instagram, LinkedIn). In addition, the optimisation of job advertisements and their placement in online and offline publication channels (e.g. online job boards such as StepStone, job search engines such as Indeed, other channels such as Ebay or print media such as daily newspapers) are important tools in the external HR marketing mix.
Internal HR marketing measures aim at retaining employees in the company in the long term. They include e.g. employer branding measures such as employee retention concepts, internal communication measures as well as strategies to improve the culture of leadership and feedback within the company.
Successful HR marketing requires a high degree of sensitivity towards the needs and expectations of employees and applicants. It is essential to develop an authentic and credible employer brand and to build an open and trusting relationship with employees. Only then can a successful staff retention and recruitment be guaranteed in the long term.
Why is HR marketing important?
As a company looking for suitable applicants, it is your duty to present yourself as an attractive employer, e.g. on your own career site or in social networks, in oder to not get sidelined in the competition for the best talents. Successful HR marketing makes it possible to stand out from other employers, to inspire the best candidates, and thus to enable entrepreneurial growth.
In the long term, HR marketing supports the identification of employees with their own company through well-designed and actually experienced employer brands and thus significantly reduces employee turnover.
How do employer branding and HR marketing differ?
Employer branding is an essential component of HR marketing. Together with recruiting, they make up the so-called candidate journey, i.e. the path of an applicant from the first contact with a potential employer through the application process to employment in the company.
Employer branding focuses on the company as an employer brand. It shows the strengths and special features of the enterprise and is responsible for employer attractiveness.
HR marketing includes all measures and strategies aimed at acquiring applicants and retaining employees in the long term. The spectrum here ranges from job advertisements, "employees recruit employees" programmes, employee surveys to personnel development. The employer brand forms the basis for all HR marketing measures.
HR marketing or another service from ARTS? What do I really need?
HR marketing is just one of our service areas in HR. We are a 360° full HR agency and offer various support and consulting services starting with employer branding, HR marketing, multiposting, recruiting, onboarding, employee management and outplacement.
Ultimately, all these areas are interlinked and pay off in terms of your HR goals. In discussions with clients, we often hear that key positions are difficult to fill. This is where our work begins: HR marketing measures that align with the employer brand and generate reach. A special recruiting approach, such as active sourcing, brand ambassador programmes, etc. could also contribute to achieving the goal. Creative solutions are needed to get good experts. ARTS is happy to help you as a creative solution provider.
We offer you our 360° expertise as an HR marketing agency, whether it is about a single job advertisement, comprehensive consulting services for your career site or a sub-area within the scope of Recruiting as a Service. HR marketing is an important factor in attracting and retaining employees in the long term.Contact us and arrange a preliminary meeting without any obligations. Contact us and arrange a preliminary meeting without any obligations.
