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Recruitment videos: Attracting and retaining talent with the right video content

30/05/2024 2024/05

Recruiting videos: The video way to the dream job

In this age of digital transformation, it is more important than ever for companies to find innovative ways to attract the best talent. Alongside traditional job adverts and career websites, recruiting videos are playing an increasingly important role. They have become an indispensable tool in modern recruitment marketing. With engaging and authentic videos, you can present your company as an attractive employer and speak directly to your target audience.

What are recruitment videos?

Recruiting videos are short films produced specifically to attract new employees. They are designed to give potential candidates an insight into the company and to generate interest in open positions. These videos can be posted on the company's careers website, social media or platforms such as YouTube and Vimeo.

In such videos, companies can showcase different aspects of their culture and working environment, such as:

  • The company's culture and values
  • Workplaces and teams
  • The benefits and development opportunities on offer
  • Job vacancies and the application process

Recruitment videos provide a visual and engaging way to showcase the company in an authentic way and inspire potential candidates. They can also be used as a delayed interview method in the application process.

Attract candidates with recruitment videos: The key benefits

Recruiting videos are more than just a trend - they are a valuable tool in modern recruitment. From our perspective, the key benefits are:

Increase your reach and visibility

In today's world of information overload, it is important to stand out from the crowd. Video is an ideal tool to do this. They are consumed much more frequently than text content and capture the viewer's attention in a completely different way. As a result, you can reach more potential candidates and raise your company's profile.

Strengthen your employer brand

A recruitment video is your chance to showcase your company's culture and values in an authentic way, to show potential candidates what makes your company unique and why it is worth working for you, to create a positive and attractive employer image and to differentiate yourself from your competitors.

Attract more qualified candidates

With a well-designed recruitment video, you can target the audience that best fits your company, and by providing a glimpse into the working day and company culture, you can attract motivated and committed candidates who already have a good understanding of your organisation.

Simplify the application process

Take the uncertainty out of potential candidates by explaining the application process clearly and transparently in your recruitment video - this will reduce inhibitions and encourage more candidates to apply.

Recruiting videos are short films that are produced specifically to attract new employees.
Recruiting videos are short films that are produced specifically to attract new employees.

How do you make a successful recruitment video?

There is no simple answer to this question, as producing high quality video content in the form of a recruitment video is time consuming. However, we have put together a few tips:

  • Pay attention to quality: A professionally produced video with good picture and sound quality looks professional and appealing.
  • Keep the video short and sweet: Online attention spans are short. Summarise your message clearly and concisely in just a few minutes.
  • Publish your video to the right channels: Share your recruitment video on your careers page, social media and relevant video platforms.
  • Use a call to action: At the end of the video, explicitly invite viewers to apply or learn more about your company.

Optimised social media recruitment video playout

As a 360-degree recruitment agency, we have had some experience with recruitment videos. For one of our clients, as part of an employer branding campaign, we were able to produce three different recruitment videos for three different job profiles and then distribute them as a campaign on social media. The recruitment videos were placed on Facebook, Instagram and YouTube in line with the defined target audience. Through continuous A/B testing, we were able to ensure that the recruitment videos were optimally tailored to the needs and preferences of the target group.

Customised recruitment videos: Professional support for maximum impact

As experienced recruitment marketing experts, we can help you create bespoke recruitment videos tailored to your target audience. Not only can we help you produce the videos, but we can also advise you on how best to distribute them through various channels for maximum exposure, and we can also manage the campaigns.

About the Author
Julia Kajdasz
Recruitment Consultant

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