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In this age of digital transformation, it is more important than ever for companies to find innovative ways to attract the best talent. Alongside traditional job adverts and career websites, recruiting videos are playing an increasingly important role. They have become an indispensable tool in modern recruitment marketing. With engaging and authentic videos, you can present your company as an attractive employer and speak directly to your target audience.
Recruiting videos are short films produced specifically to attract new employees. They are designed to give potential candidates an insight into the company and to generate interest in open positions. These videos can be posted on the company's careers website, social media or platforms such as YouTube and Vimeo.
In such videos, companies can showcase different aspects of their culture and working environment, such as:
Recruitment videos provide a visual and engaging way to showcase the company in an authentic way and inspire potential candidates. They can also be used as a delayed interview method in the application process.
Recruiting videos are more than just a trend - they are a valuable tool in modern recruitment. From our perspective, the key benefits are:
In today's world of information overload, it is important to stand out from the crowd. Video is an ideal tool to do this. They are consumed much more frequently than text content and capture the viewer's attention in a completely different way. As a result, you can reach more potential candidates and raise your company's profile.
A recruitment video is your chance to showcase your company's culture and values in an authentic way, to show potential candidates what makes your company unique and why it is worth working for you, to create a positive and attractive employer image and to differentiate yourself from your competitors.
With a well-designed recruitment video, you can target the audience that best fits your company, and by providing a glimpse into the working day and company culture, you can attract motivated and committed candidates who already have a good understanding of your organisation.
Take the uncertainty out of potential candidates by explaining the application process clearly and transparently in your recruitment video - this will reduce inhibitions and encourage more candidates to apply.
There is no simple answer to this question, as producing high quality video content in the form of a recruitment video is time consuming. However, we have put together a few tips:
As a 360-degree recruitment agency, we have had some experience with recruitment videos. For one of our clients, as part of an employer branding campaign, we were able to produce three different recruitment videos for three different job profiles and then distribute them as a campaign on social media. The recruitment videos were placed on Facebook, Instagram and YouTube in line with the defined target audience. Through continuous A/B testing, we were able to ensure that the recruitment videos were optimally tailored to the needs and preferences of the target group.
As experienced recruitment marketing experts, we can help you create bespoke recruitment videos tailored to your target audience. Not only can we help you produce the videos, but we can also advise you on how best to distribute them through various channels for maximum exposure, and we can also manage the campaigns.