ARTS supports you in the development of your individual employer branding strategy - from the analysis via employee surveys up to the implementation.
We accompany you on the way to finding your identity as an employer and defining the uniqueness of your employer brand as Employer Value Proposition (EVP).
ARTS implements internal and external employer branding measures for you. We create effective messages for your personas in a creative package.
On the basis of your individual employer branding strategy, we take over the implementation of e.g. social media marketing, but also university marketing and multiposting services.
In accordance to your Employer Value Proposition, we approach suitable candidates to fill your vacancies in a timely manner and also to inspire passively searching talents for you.
Good and sustainable HR Development should be part of every Employer Brand. We would be happy to work with you to create appropriate concepts to strengthen your employee satisfaction.
Get a non-binding consultation now. Simply fill out our contact form and our team will get back to you as soon as possible.
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Seybold GmbH operates in the field of facility management. It is the market leader in the segment of management for store real estate. The customers in this segment are chain stores such as C&A, Depot, Bonita, etc. Seybold GmbH was awarded as a top innovator company in 2021 and 2022.
Requirements
ARTS was commissioned as an employer branding agency to elaborate the employer brand of Seybold GmbH and to implement it in suitable communication concepts for the career website and job advertisements. Due to the low awareness of the market segment and the employer brand, the task was to create an attention-grabbing communicative implementation of the new employer brand. The target groups of Seybold GmbH are primarily young career starters as well as talents with an experience horizon of about 3-5 years.
Solution
We conducted face-to-face interviews and an online survey with the relevant stakeholders of the company in order to determine the current employer brand on the one hand, but also to find out the desired target state. We were particularly interested in the values lived by the company (corporate culture), the benefits and other general conditions. In the strategy phase, we developed the employer value proposition and corporate culture values for Seybold GmbH. And in the final phase, the employer branding measures were developed.
Result
The key point is Seybold's Purpose and Employer Value Proposition. The company's Purpose lies in the "daily fight for the interests of chain stores, so that the shopping streets remain alive and are not rationalized away by online retail". We translated this unique purpose of the company into a creative concept: "The Jedi Knight who fights for the higher purpose and for good". Our texts move in the linguistic style of Chief Jedi Yoda (Star Wars). Among other things, we developed the career website and created a new job advertisement concept. The appearance at a recruiting event was a complete success: Seybold caught the eye of the students and became the topic of conversation at the event with the Jedi appearance.
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As an employer branding agency, we can support you from the analysis of your target groups and your corporate brand to the analysis of your competitors and individual HR key figures to the survey of your employees. We analyze current employer branding concepts or develop unique employer brands from scratch using individual employer branding strategies.
Gen Z in particular is looking for meaning in their own work. Can you offer your employees the right purpose? A clearly defined employer value proposition creates orientation for the workforce, but also for job applicants and is an anchor for an emotional bond with the employer. ARTS as an employer branding agency helps you to define the core of your employer brand in such a way that it remains relevant in the long term.
ARTS is happy to assist you as an employer branding agency in the development and implementation of internal as well as external employer branding measures. This includes among others:
ARTS develops individual employer branding concepts that make your brand unique and attract top talent.
Benefit from our know-how and innovative approaches to increase your attractiveness as an employer.
Through continuous analysis, we optimize your strategy and guarantee sustainable success.
Is employer brand the same as brand of an employer?
Yes, because employer brand is just the English term for employer brand.
What is the difference between the employer brand and the corporate brand?
The difference lies in the target group. The employer brand is aimed at existing and potential employees. The corporate brand addresses diverse target groups with very different needs: Suppliers, customers, associations, unions, public authorities, and many more.
What is the difference between employer brand and employer branding?
Employer brand is the employer brand itself. Employer branding refers to all communication measures in the direction of existing and potential employees.
What exactly is meant by Employer Value Proposition?
The Employer Value Proposition (EVP) is the employer's promise to employees. The EVP states what your company stands for. It communicates your values, your uniqueness, and your attractiveness to your target group.
What is the difference between employer branding and recruiting?
Employer branding and recruiting are related but different concepts within recruitment.
Employer branding describes the process of developing and maintaining a positive employer image. It encompasses the strategies, activities and measures that a company takes to position itself as an attractive employer and attract potential applicants. The aim of employer branding is to present the company as an employer that offers an attractive working environment, good career opportunities, a positive corporate culture and other benefits. Employer branding is aimed at both potential applicants and existing employees and has a long-term focus on building a positive employer brand.
Recruiting is the process of finding, selecting and hiring qualified candidates for open positions in a company. It is the practical aspect of personnel recruitment in which companies aim to fill specific positions. Recruiting involves identifying suitable candidates, conducting interviews, evaluating candidate qualifications and making hiring decisions. It focuses on the short-term need for personnel for specific positions.
It is important to note that employer branding and recruiting are closely linked. A strong employer brand developed through employer branding can improve the effectiveness of the recruitment process, as potential applicants already have a positive image of the organisation and are more likely to be motivated to apply. At the same time, effective recruiting can help strengthen the image and attractiveness of the employer brand by hiring qualified candidates who contribute to the positive company culture.
I would like to have only employer branding measures. Is that possible?
Yes, ARTS is customised to the needs of its customers. If you already have a brand strategy and would like to implement it, for example, in communication measures to improve your recruitment success, please contact us! Or do you have an internal communication task? Then we are also the right contact for you!
Employer branding or another service from ARTS? What do I really need?
Employer branding is just one of our specialised areas of HR services. We are a 360° HR agency and offer a range of services from employer branding, HR marketing, multiposting of jobs, recruiting, onboarding, employee management and staff release. Sometimes the need to fill the position is so great that we take over sub-processes in the areas of production, supply chain, etc. with our ARTS Industrial Services. At this point, the outsourcing solution may be more expedient.
All our services are interlinked and contribute to your HR objectives. If you are looking for a long-term solution that will increase your brand awareness, retain employees in the long term and at the same time increase the reach for career content among the right target group, then the strategic positioning of your employer brand is exactly the right solution.
You would like to do something for your employer brand right now to prepare for the war of talents? But you still have questions about the process and content? You are welcome to contact us for a no-obligation initial consultation:
