Employer Branding Strategy
We support you in your employer branding strategy; uncover the core and uniqueness of your employer brand.
As an employer branding agency, we support you in highlighting the uniqueness of your employer brand and thus apply the principles of branding to your employer brand as well. Employer branding (awareness and image) is an essential task in the hotly contested market for employees. You have the opportunity to influence the choice of your ideal candidate - start today!
Good employer branding increases your recruiting success, your time-to-hire, the cultural fit of new talent and employee retention in your company. From brand analysis, employer branding strategy & positioning to creation & implementation, ARTS is your companion for employer branding with impact.
Seybold GmbH operates in the field of facility management. It is the market leader in the segment of management for store real estate. The customers in this segment are chain stores such as C&A, Depot, Bonita, etc. Seybold GmbH was awarded as a top innovator company in 2021 and 2022.
ARTS was commissioned to elaborate the employer brand of Seybold GmbH and to implement it in suitable communication concepts for the career website and job advertisements. Due to the low awareness of the market segment and the employer brand, the task was to create an attention-grabbing communicative implementation of the new employer brand. The target groups of Seybold GmbH are primarily young career starters as well as talents with an experience horizon of circa 3-5 years.
We conducted face-to-face in-depth interviews and an online survey with the relevant stakeholders of the company to elicit the current employer brand on the one hand, but also to find out the desired target state. We were particularly interested in the values lived by the company (corporate culture), the benefits and other general conditions. In the strategy phase, we developed the employer value proposition and corporate culture values for Seybold GmbH. And in the final phase, the employer branding measures were created.
The linchpin is Seybold's Purpose and Employer Value Proposition. The company's Purpose lies in the "daily fight for the interests of chain stores, so that the shopping streets remain alive and are not rationalized away by online retail". We translated this unique purpose of the company into a creative concept: "The Jedi Knight who fights for the higher purpose and for good". Our copy moves in the linguistic style of Chief Jedi Yoda (Star Wars). Among other things, we developed the career website and created a new job advertisement concept. The appearance at a recruiting event was a complete success: Seybold caught the eye of the students and became the topic of conversation at the event with the Jedi appearance.