Internal communication concepts
- Employee newsletter
- social media
- Feedback concepts
Employer branding measures, both internal and external, are essential for developing an employer branding strategy that can be experienced. It is essential to create emotional employer branding measures that reach your current and future employees on their employee or candidate journey at all relevant touch points.
Starting with the career website, job ads, landing pages, a slogan, video and visuals, social media postings, social recruiting, recruiting fairs, internal events, employee retention concepts, internal communication and much more. Improving the leadership and feedback culture also has a positive impact on internal employer branding goals.
The goal of employer branding measures is to increase brand awareness, brand sympathy and brand utilization. In external employer branding communication, brand utilization refers to job applications.
Sometimes it makes sense to focus on internal employer branding. For example, if fluctuation is above average or employee satisfaction surveys show deficits, employee retention concepts are needed. Ideally, you should start at the root of the problem. ARTS pursues a holistic approach: Our HR experts support you not only in the implementation of internal employer branding measures, but also in strategic change management (organizational culture, leadership culture, feedback, error and learning culture), so that the strategy can become a tangible employer branding.
Open and transparent communication that reflects the company's values can increase employee satisfaction and thus simultaneously strengthen loyalty and thus reduce fluctuation.
Our HR consultants will be happy to advise you on the following questions:
We support you in designing and managing your internal communication channels, e.g. newsletter, intranet and social media.
In addition to internal communication measures, we take over the planning and execution of:
The basis for successful personnel development is an analysis of the needs of the company's own workforce. Based on this, suitable further training measures can be designed or purchased. ARTS advises you in the selection of suitable service providers or takes over selected topics independently through trained trainers and coaches.
Our portfolio in personnel development includes:
To strengthen your recruiting success, ARTS develops creative employer branding measures that are perfectly aligned with your candidate personas and employer value proposition. Starting with the development of your career website, the conception of new job advertisements (image & text), image and recruiting videos, social media appearances, recruiting events up to the distribution of your job offers in the right on- and offline channels. There is a smooth transition between external employer branding measures and hr marketing.
In the area of internal employer branding, we develop, for example, professional employee loyalty programs and employee-recruit-employee campaigns.
In addition to analyzing your target groups of young people and adapting your employer branding strategy accordingly, ARTS can assist you with the conception and implementation of employer branding measures specifically for generations Y, Z and Aplha: