Internal communication concepts
- Employee newsletter
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- Employer Branding
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- About ARTS
Employer branding measures, both internal and external, are essential for developing an employer branding strategy that can be experienced. It is essential to create emotional employer branding measures that reach your current and future employees on their employee or candidate journey at all relevant touch points.
Starting with the career website, job ads, landing pages, a slogan, video and visuals, social media postings, social recruiting, recruiting fairs, internal events, employee retention concepts, internal communication and much more. Improving the leadership and feedback culture also has a positive impact on internal employer branding goals.
The goal of employer branding measures is to increase brand awareness, brand sympathy and brand utilization. In external employer branding communication, brand utilization refers to job applications.
Sometimes it makes sense to focus on internal employer branding. For example, if fluctuation is above average or employee satisfaction surveys show deficits, employee retention concepts are needed. Ideally, you should start at the root of the problem. ARTS pursues a holistic approach: Our HR experts support you not only in the implementation of internal employer branding measures, but also in strategic change management (organizational culture, leadership culture, feedback, error and learning culture), so that the strategy can become a tangible employer branding.
Do you need support in developing your employer branding strategy and implementing employer branding measures? | Contact Us |
Open and transparent communication that reflects the company's values can increase employee satisfaction and thus simultaneously strengthen loyalty and thus reduce fluctuation.
Our HR consultants will be happy to advise you on the following questions:
We support you in designing and managing your internal communication channels, e.g. newsletter, intranet and social media.
In addition to internal communication measures, we take over the planning and execution of:
The basis for successful personnel development is an analysis of the needs of the company's own workforce. Based on this, suitable further training measures can be designed or purchased. ARTS advises you in the selection of suitable service providers or takes over selected topics independently through trained trainers and coaches.
Our portfolio in personnel development includes:
To strengthen your recruiting success, ARTS develops creative employer branding measures that are perfectly aligned with your candidate personas and employer value proposition. Starting with the development of your career website, the conception of new job advertisements (image & text), image and recruiting videos, social media appearances, recruiting events up to the distribution of your job offers in the right on- and offline channels. There is a smooth transition between external employer branding measures and hr marketing.
In the area of internal employer branding, we develop, for example, professional employee loyalty programs and employee-recruit-employee campaigns.
In addition to analyzing your target groups of young people and adapting your employer branding strategy accordingly, ARTS can assist you with the conception and implementation of employer branding measures specifically for generations Y, Z and Aplha:
As an employer branding agency, we develop the necessary employer branding measures seamlessly after the completion of your employer brand.
Our certified employer branding experts know which bait tastes best with which fish and create communication measures that work.
Through an attention-grabbing implementation of employer branding measures that match your brand and target group.
In addition to employer branding, ARTS offers you a broad portfolio of recruiting and HR services. Your additional effort for managing several service providers is eliminated.
Medium-sized companies also have the chance to stand out from the crowd with a very good employer brand. With us as an employer branding agency, operational blindness doesn't stand a chance. We have already been able to support a medium-sized aviation supplier in establishing a strong employer brand with our clear view from the outside.
Requirements
In order to make the client even more visible as an attractive employer in the future, we were to develop an employer branding strategy as well as a series of employer branding measures coordinated with it. The goal was to increase brand awareness in order to be able to generate more applicants that are suitable for the company.
Solution
Together with the client, we designed an employer branding strategy and a concept for corporate influencers. Employees manage to convince applicants with their passion for their job: They present themselves as authentic and inspiring as they work. Clear language and lively insights into the company underline this appearance. Based on these results, we revised the HR ad concept and the HR social media strategy.
Since benefits play a major role in job selection, we also worked with the client to develop a wide range of attractive benefits. In order to position the employer brand with the right target group, we also took over job management, including multi-posting of the jobs in various communication channels.
Result
We empowered employees to create their own content (employee report, video creation) and thus authentically share their professional experiences. The concepts we developed help the company to independently implement a range of external employer branding measures through internal engagement in the long term.
Our company has only 15 employees. Can or should we still engage in employer branding?
Yes, especially for SMEs, which generally have a lower profile than corporations, employer branding is an important tool for securing the company's future. Because the war of talent will continue to intensify. With targeted employer branding measures, SMEs in particular should present their awareness and attractiveness as an employer. Especially if you have employees in the STEM fields. Study results show that SMEs have so far made little use of their competitive advantages through targeted employer branding. Remember the saying " The early bird catches the worm".
How do employer branding and personnel marketing differ?
Employer branding and personnel marketing are not synonyms, but together with recruiting they form a single unit. The impact of this unit is realized when all components follow the same strategy and the sender - your employer brand - is clearly recognizable. Here, "the whole is more than the sum of its parts" applies.
What employer branding measures exists?
There are a variety of employer branding measures. External measures are usually requested with the aim of improving recruiting. For example, optimization of the career website, job advertisements, image videos, recruiting videos, recruiting fairs or events, speaker appearances at HR congresses, etc. But employer branding is also directed inwards. It supports emotional employee loyalty. For example, through communication concepts, through involvement as brand ambassadors, through employee-recruit-employee concepts and internal events.
Do you still have questions about employer branding measures or individual requirements? You are welcome to contact us for a non-binding initial consultation:
