Employer branding consulting for a medium-sized aviation supplier
Even medium-sized companies have the chance to stand out from the crowd with a very good employer brand. With us as an employer branding agency, operational blindness doesn't stand a chance. We have already been able to support a medium-sized aviation supplier in establishing a strong employer brand with our clear view from the outside.
Requirements:
To make the client even more visible as an attractive employer in the future, we developed an employer branding strategy.
Solution:
Employees manage to convince applicants with their passion for their job: they present themselves as authentic and enthusiastic as they work. Clear language and lively insights into the company underline this appearance.
Result:
In addition to the employer branding strategy, we developed a concept for the brand ambassadors and revised the HR ad concept and the HR social media strategy in this context. We empowered employees to create their own content (employee report, video creation) and thus authentically share their professional experiences. Since benefits play a major role in job selection, we also developed a variety of attractive benefits together with the client. In order to position the employer brand with the right target group, we also took over the job management, including multi-posting of the jobs in various communication channels.
