What is behind the term employer branding strategy? You are certainly familiar with the saying "The bait must be to the fish's liking, not the angler's". The linchpin of any brand strategy is the target group. When developing your employer branding strategy, we take a close look at your target groups. What are their needs? What is important to them? What don't they like? And what channels can we use to reach them? What image do you want to convey to your target group? With these insights, we develop the required candidate personas (= target group descriptions).
The employer branding strategy also includes taking stock of the status quo of your employer brand and your corporate brand (vision, mission, values). Important components of your employer brand are also the benefits and other general conditions. The ARTS strategy work culminates in the positioning of your employer brand in the form of an employer value proposition.