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Imagine you start a new job, full of ideas and the desire to make a difference. But after a few months you realise that something is not right. The environment is not inspiring, there is a lack of flexibility and managers are not interested in your problems. Your motivation and enjoyment of your work decreases with each passing week and you consider looking around the labour market again. What if your employees feel this way? It is becoming increasingly difficult for companies to attract new talent and then retain them in the long term. Employees are leaving the company before they can really blossom. But what is behind this? Why do so many employees decide to leave the company again? It's often not so easy for employers to understand, because in the past it was mainly about offering employees a decent salary and social benefits. Then came the benefits. Today, however, we know that much more is needed to make employees happy, committed and productive.
Employee experience describes the sum of all interactions that employees have during their employment with a company. This includes all aspects of the employee relationship, from recruitment and hiring to the work experience and separation from the company. Employee experience is a holistic concept that takes into account an employee's emotional, physical, cognitive and social experience at work. In the majority of cases, the employee experience concept is part of employer branding - specifically internal employer branding.
Employees are a company's most valuable asset. It is therefore crucial that employers create a working environment that fulfils the needs and expectations of their employees. Here are some reasons why employee experience is important for organisations:
A good employee experience is crucial to the success of an organisation, as satisfied and engaged employees lead to higher productivity and employee retention. Employee experience, on the other hand, creates long-term positive points of contact between employees and the company and thus increases overall satisfaction - and therefore work performance. One way to improve the employee experience is through empathy and personalisation. By catering to the individual needs and expectations of employees, you can build a connection and promote trust and commitment. In many organisations, it makes sense to create a new position to take care of communication with the workforce, as there are often deficits here due to a lack of time. Another option is to organise the working environment and conditions to create a pleasant and motivating atmosphere. Technological solutions and tools can also be used to optimise and simplify work processes. Open and clear communication and constructive feedback are also important factors in promoting employee engagement and strengthening trust in the company. Finally, strengthening the corporate culture can also help employees to identify with the company's values and goals and thus feel more connected to the company. The starting point for this is an employer brand with a clearly formulated employer value proposition.
Create a collaborative and supportive work culture: A positive culture encourages collaboration and openness and offers employees a sense of belonging and support. A culture that encourages creativity and innovation can help keep employees engaged and motivated.
Offer flexible working conditions: Employees value flexibility at work. They want the freedom to do their work in an environment that suits their personal needs. Where possible, organisations can offer remote working, flexible working hours or other forms of work flexibility
Invest in employees: internal development: Employees want to develop and improve their skills. Companies can offer training, development programmes and mentoring to help employees improve their skills and take advantage of career opportunities.
Ensure that managers have a positive relationship with employees: A positive relationship between employees and managers is crucial for a good employee experience. Managers should regularly talk to their employees and seek their feedback to better understand their needs and concerns.
Create a pleasant working environment: Employees need a working environment that is safe, clean and comfortable. Companies can invest in designing workspaces that create a productive and inspiring atmosphere. If necessary, provide ergonomic workstations and access to modern and functional technologies.
These steps are a good starting point for creating a positive employee experience. However, it is important to remember that every employee is unique and there is no one-size-fits-all solution. Organisations should regularly check in with their employees to get feedback and understand how they can further improve the employee experience.
Our free Employer Attractiveness Self-Test can also be a first step. Our straightforward and informative test provides you with valuable insights and customised recommendations to improve your employer brand and position yourself as an attractive employer.
A positive employee experience has numerous benefits for a company. Employees who have a good experience at work are generally more motivated, committed and productive. They tend to achieve a higher quality of work and a lower error rate. They are also more willing to go the extra mile to do their job well and move the organisation forward. Another benefit is that a company with a positive employee experience is able to attract and retain talented colleagues. Employee loyalty is strengthened, which is particularly beneficial in industries with high staff turnover. A good employee experience can also improve the company's reputation and help it to position itself as an attractive employer. Finally, a positive employee experience can also increase customer satisfaction, as committed and satisfied employees often provide better customer service and thus support the company.
Creating a holistic employee experience that caters to the individual needs of employees is a must for every company. Because the fact is: every good company will not last long without loyal employees. Employee experience is no longer a trend, but a basic framework for corporate management. In future, companies should focus even more on the needs and wishes of their employees and promote open communication and a culture of trust. This also includes flexible working hours and locations, the opportunity for further training and the recognition and appreciation of employee performance, as this not only strengthens loyalty but also attracts new talent. The increasing shortage of skilled labour is leading to the need for a positive employee experience and long-term employee retention. Recruiting new talent is resource-intensive and costly. It therefore makes sense to reduce the need for recruiting by retaining employees for the long term. How can this be achieved? Through internal employer branding concepts that specifically produce positive employee experiences. So it's worth investing in your existing team!
