StepStone's main business model is to sell job ads and offer access to candidate profiles in its own database. In view of the fierce competition on the market, the days of "post and pray" are over, where you place an ad and hope for numerous applications. In the current candidate market situation, you as a company should think carefully about where you place your ads and choose the most effective channel. For this reason, StepStone strives to be as attractive as possible for companies by generating more applications for customers and providing an extensive candidate database.
The idea is simple: job ads with salary information achieve the following benefits:
- Generating more job agent and newsletter subscribers: Including a salary range in job ads leads to an increase in applicants who have new job offers sent to them via job agent or upload their resume to the database. Salary forecasts are attractive (free) services and sources of information for applicants. Growth in the number of subscriber plays an important role in the job board's sales pitch.
- Increase in applications: Salary is one of the deciding factors for applicants :inside to apply for a job. Without salary information, many applicants skip the job and continue searching. With the salary information in the job advertisement, you as a company can receive more applications, since the applicants concentrate on the job offers, whose salary corresponds to their needs.
- Reduce dropout rates in the application process: When applicants see a salary range directly in the ad, they are no longer distracted by external sources of information. This leads to a lower dropout rate in the application process. They are therefore more likely to complete the entire application process.