No, posting jobs on Instagram is not free. Instagram offers businesses the opportunity to reach their target audience, including potential candidates for open positions, by posting ads. These ads can be presented as images, videos or carousels and appear in the user's Instagram feed, Stories or Explore section.
Instagram ads are created and managed through the Meta ads tool. In order to place Instagram ads, an advertising account must be created with Facebook. Ads are then created and monitored through the Dashboard. The cost of Instagram job ads varies depending on the target audience selected, the scope of the ad campaign, the duration of the placement and the competition for similar audiences. Companies have the option to set a budget and optimise the ads according to their marketing objectives.
Our social media experts can help you develop an effective Instagram advertising strategy that best fits your goals and budget.