HR Marketing for young professionals – hiring students and graduates
With our HR marketing services for young professionals, you can generate targeted attention among students and graduates for entry-level positions in your company.
We combine both online and offline measures within the scope of HR marketing so that you can sustainably inspire, attract and retain young professionals for your company. We design measures to suit your young applicant target groups, e.g. for selected degree programmes or universities. Benefit from our large network of universities, technical colleges and dual universities – both private and public. ARTS can also take care of the direct contact with suitable candidates by means of social recruiting.
The cornerstone of HR marketing for students and graduates is an employer branding strategy that is also geared towards young professionals.
Contact us today and let us find out together which measures are recommended for your young applicant target group. As a 360° HR agency, we are able to advise and support you along the entire candidate journey of young talent.
Consulting for your junior job ads from € 365 per job plus VAT
You will receive:
- Target group analysis of your young applicants for one open vacancy - Comprehensive keyword analysis for optimal keywording of your job ad - Creation of a media plan for 4 to 8 weeks according to a predefined budget (online job boards, social media, GoogleAds, print, radio, TV, out-of-home,...) - Job optimization according to the latest HR marketing insights, including SEO aspects and proofreading
Additionally available upon request:
- Ad design for all publication channels according to media plan and in line with your corporate design - Ad publication - Controlling & Reporting
Do you know who could be a suitable young talent for you?
Defining your target applicant group for young professionals
Let us guide you to a better understanding of your junior candidate target group. Let us analyze together what courses, degrees, majors, locations, interests, extracurricular activities, etc. your future employees have. These insights form the basis for successful HR marketing strategies.
Consulting about and analysis and definition of your applicant target groups
Development of specific HR marketing strategies and measures
Determining channel recommendations for job postings
Formulation of targeting strategies in social media and programmatic recruiting
Your career site does not attract students and graduates?
Dedicated landing pages that work
In close cooperation with you, we develop and design customised as well as search engine-optimised landing pages that are specifically targeted at young professionals. We can also advise you on how to improve your existing career site to make it more appealing to students and graduates.
Analysis of existing career pages and landing pages
Development of landing pages for junior target groups
Content creation including texts, images, and video content
Programming of landing pages
We offer all these services accordingly for the implementation of complete career pages
ARTS takes care of the design and management of your social media channels such as Instagram, Snapchat, TikTok, Facebook and other channels relevant to your target group. We take care of the automatic placement of online advertisements in social media as well as in the Google advertising network in order to specifically address your younger target groups.
Analysis of existing social media strategies for young professionals
Development of target group-specific social media strategies and custom-fit campaigns
Advice on channel selection and targeting for online ads
Set-up and management of your social media channels
Channel-specific content creation such as texts, images and videos
Conversion optimized ad placement
Monitoring and analysis of your social media performance
Would you like to send targeted emails to junior talents?
Targeted email marketing to students and graduates
With ARTS, it's easy to target students from specific degree programmes or faculties with individual emails (stand-alone emails). We create image and text content for you and take care of sending out the e-mails to increase your number of incoming applications.
Identification of relevant degree programmes or faculties as well as communication with corresponding universities
Creation of mass emails including texts, images and conversion-optimised subject lines and call-to-actions
Personalisation of your messages and sending schedules, for increased relevance and attention among recipients
Sending and monitoring mass mailings for your young target groups
Do you need too much time to publish your junior job ads?
Multiposting - place job ads fast and easy
With our support, you can automatically post your junior jobs in a variety of online job boards, job search engines and selected target group-relevant offline channels. This way, your junior positions will be noticed by the target group – with minimal effort.
Job optimisation with regard to relevant search terms for job titles, etc.
Job posting on generalist online job boards such as StepStone and Jobware
Job posting on specialised job boards for young professionals such as Absolventa, Jobteaser or Connecticum
Job posting on wide-reach job search engines such as Indeed
Alternative channels such as Ebay, print, out-of-home (digital), radio and TV
You have little experience in directly approaching young talents?
Active sourcing for young professionals
Generations Y and Z are not on traditional active sourcing channels such as LinkedIn and Xing. ARTS knows where a direct approach to young national and international talents is worthwhile and gives you a helping hand.
Definition of search profiles together with you
Targeting young talent using search algorithms and Boolean operators in various social media channels
Addressing national and international student bodies, student associations, campus clubs and other campus groups
Applicant management and initial selection of suitable candidates
Print media for young professionals? Does that make sense?
Print media that convince applicants
Yes, because the direct distribution of flyers and brochures to targeted universities and colleges has a lasting effect. ARTS creates and distributes print media such as flyers, brochures and posters as a supplement to your online HR marketing activities in order to reach the next generation of talent.
Design, text and printing of your print media according to your design specifications
Distribution and placement of materials at selected educational institutions
We can help you reach your target audience at career fairs and other events at universities and colleges. ARTS will work with you to evaluate appropriate fairs and events, and will assist you with planning and execution.
Selection of events and career fairs suitable for your young professional target group
Development and implementation of trade show booths, collateral and promotional materials
Booth support to present your employer brand and open positions
Follow-up of fairs, e.g. sending out information material or organizing interviews
CASE STUDY: HR marketing and active sourcing for the trainee programme of Amadeus Data Processing GmbH
Amadeus Data Processing GmbH is one of the 10 largest software companies in the world. Its 16,000 employees from more than 190 countries specialise in rethinking travel. This requires motivated young talents, which ARTS has been able to source.
The aim was to enable a cloud engineering trainee programme with 10 suitable graduates. Our ARTS experts supported the customer mainly through HR marketing and social recruiting.
ARTS drew attention to the trainee programme in target group-relevant social media channels. In addition, we contacted universities nationally and internationally and supported Amadeus Data Processing GmbH in directly approaching students and graduates.
With the help of ARTS' pre-selection of applicants, the client's HR department was able to design an efficient interview process and finally successfully launch the trainee programme. A total of 27 trainees were hired within 14 months.
Frequently asked questions about HR marketing for students and graduates
How do I reach Generation Z? How does their attitude to the world of work differ from previous generations?
In addition to job profiles that are to the point and offer insights into the employer, benefits are currently the most important thing for Generation Z, because potential applicants have precise ideas. Generation Z (born around 2000) needs familiar structures, security through permanent employment contracts and appreciative communication. They are "digital natives", familiar with digital work, instant feedback, formats that culminate in dialogue and love videos in story format. By means of mobile-optimised services, such as applicant apps or messenger platforms, jobs can be communicated via pop-up message and automatic application status messages.
HR marketing for students or another service from ARTS? What do I really need?
As a 360° HR agency, we offer you the full portfolio in HR marketing, but also services in the areas of employer branding, recruiting and personnel development. To put together the right service mix for you and your target applicant groups, please contact us for a no-obligation initial chat!
Do you want to target students and graduates?
Our goal is to help you succeed in HR marketing for students and graduates! With many years of experience, we can assist you in the planning and implementation of your young talent campaigns. Contact us for a non-binding initial meeting!