Did you know that Facebook's innovative Facebook Jobs feature went live in the EU in 2018, only to be discontinued in 2022? Although it is still available for free to employers in the US or Canada, we will have to look for alternatives outside these regions.
What was Facebook Jobs anyway?
Facebook Jobs allowed employers to post a job on their company page and add it to the platform's database for free. A collaborative interaction quickly developed between Facebook Jobs and groups that were also dedicated to job hunting, and was long considered an insider tip - until February 2022. Why Facebook Jobs was shut down in the EU is not really known and is based on conjecture. Some cite privacy issues, others a failed business model.
So why should we stick with Jobs on Facebook?
Regardless, employers should not lose sight of this channel in their employer branding and recruitment strategies. Since its inception in 2004, Facebook has built an immense user base and is one of the largest social networks in the world. For companies outside the US or Canada, this means looking for alternatives.
As your partner in HR Marketing, ARTS has the solution. We can help you create job postings for your own Facebook page, design and implement targeted Facebook advertising campaigns, and communicate with relevant groups. These measures are the ideal complement to other social media recruitment activities and can increase the chances of qualified applications, especially in the blue-collar sector, while continuing to raise your company's profile.
Discover new ways of recruiting with ARTS - let's be successful together!
Facebook has a huge user base with billions of active users worldwide. By posting jobs on Facebook, you can reach a wide audience and increase the visibility of your employer brand.
Facebook allows users to share posts with their friends and networks. For businesses, this increases the reach of job vacancies and allows them to benefit from the personal recommendations and referrals of existing employees and their networks.
Facebook posts can be pushed for fee via the META ad manager. Various targeting options enable the targeted display of posts and ads to specific applicant target groups.
Posting on Facebook is free. However, in order to achieve a greater reach and to reach the desired target group, it is advisable to support a post with a CPC-based advertising campaign. ARTS will be happy to assist you with your Facebook campaign.
Facebook is an interactive platform where employers and candidates can communicate directly with each other. Employers can respond to comments or questions, creating a dialogue.
By posting jobs and other employer branding content on Facebook, you can promote your own employer brand, demonstrate a positive company culture, promote great employer benefits and attract the attention of your target audiences.
| Benefit from our expertise | The HR marketing team at ARTS are not just experts in posting jobs on Facebook. We are familiar with a wide range of social media platforms including Instagram, Facebook, TikTok, Snapchat, Twitch, LinkedIn and Xing. With our comprehensive advice and expertise, we can help you create tailored advertisements that will attract the right candidates and successfully support your recruitment goals. Contact Us
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ARTS can help you identify and analyse your target audience on Facebook. We work with you to determine who you want to reach with your post or ad and what their demographics, interests and behaviours are.
Our ARTS' recruiters have extensive expertise and social networks. With their help, we can maximise the reach of your Facebook posts by sharing your jobs in relevant Facebook groups and communities.
With a wealth of ideas and creativity, we will develop an engaging recruiting message for you. As well as writing texts and using powerful hashtags, this includes selecting and creating appropriate imagery and video.
KPIs such as reach, engagement, clicks and conversions are analysed by ARTS and presented in an easy to understand format. Based on these results, we give you recommendations on how to improve future posts.
We can take care of the entire ad management process for you - from concept to final placement. We will advise you on the budget you need to invest to generate sufficient traffic and target the right talent.
Whether it's a Facebook post, a Facebook ad or a comprehensive social media recruitment strategy, we can help you make the most of Facebook as a unique communication channel for effective recruitment.
Facebook groups play an important role in the search for talent - especially in the blue-collar sector. They provide an attractive and vibrant platform for finding and engaging with potential candidates.
Our ARTS recruitment team specialises in social recruiting. With a tailored approach and specialist expertise, we identify relevant Facebook groups where highly skilled professionals and potential talent can be found. Through active participation and strategic contributions, we increase the visibility of your vacancies and drive engagement with potential candidates.
Our goal is to provide you with access to a broad and qualified pool of candidates. Let's work together to achieve your recruitment goals and strengthen your organisation with the right people.
How do I post a job on Facebook?
Until 2022, Facebook Jobs allowed employers to create job listings on their company page and post them to the platform's database for free. This allowed for collaborative interaction between Facebook Jobs and groups that were also dedicated to job search.
With the removal of Facebook Jobs, employers can now publish their job opportunities on Facebook as a post on the company profile. We recommend an image/text format with a link to the job on the careers page. This post can be promoted to the right audience for a fee through the META Ad Manager. You can also post your vacancies to various Facebook groups.
ARTS is happy to manage your ads on Facebook and select the right Facebook groups for you. We can advise you on all relevant social media channels. Get in touch with us!
Why can't I create a job advert on Facebook?
The Facebook Jobs feature will no longer be supported and will no longer be available in Germany as of 22 February 2022. Neither employers nor jobseekers will have access to this feature on the Facebook app, the Facebook mobile site (m.facebook.com/jobs) or the desktop version of the Facebook site.
However, ARTS is happy to assist you with social media recruitment so that you can still reach the right audience for your vacancies on Facebook. Get in touch with us!
What does a job advert on Facebook cost?
The cost of posting a job on Facebook can vary and depends on a number of factors, including the audience you are targeting, the reach of your ad, how long your ad is open and how competitive the job market is.
1. Facebook Posts: You can post your job as a simple post on your company profile or in one of Facebook's many groups. The image/text format is recommended, with a link to the full job description on your careers page. A company profile post can be promoted for a fee using the META Ad Manager to target the right audience.
2. Paid ads: If you want to increase the reach of your job post, Facebook offers paid advertising options. You can set your budget and create a tailored ad for your target audience. Costs can vary greatly depending on the competition for similar roles and the geographical area you are targeting. We can advise you on budget optimisation and targeting. Get in touch with us.
How long is a post active on Facebook?
The time a job post is active on Facebook can vary, but a post usually remains active until it is manually deleted. However, organic reach decreases over time.
Paid adverts increase visibility and can be set with a custom duration.
Can I publish Facebook job listings in different languages?
One option for multilingual Facebook job postings is to create a separate Facebook fan page for each language. The posts will then need to be posted independently on each fan page in each language.
Need help creating your posts? Get in touch with us!
A second option is to promote the posts on the corresponding page to reach a wider audience. These promoted posts can be created in multiple languages.
Can I create a company profile on Facebook?
Yes, you can create a company profile on Facebook to promote your employer brand and attract candidates. The company profile on Facebook allows you to present important information about your company and give potential talents an insight into your company culture, values and working environment.
ARTS can advise you on the creation of your Company Page or manage the entire process from content creation to final activation.
Is it worth posting jobs in groups on Facebook?
Yes, there are many groups on Facebook covering a wide range of topics such as jobs, beauty, music, sports, animals and other interests. These groups are all about a relevant topic that you can discuss in a targeted way. For recruiting purposes, Facebook groups can be very effective for your job postings or to drive traffic to your careers page.
With our extensive knowledge and experience in recruitment and HR Marketing, we can help you successfully advertise your vacancies on Facebook. We can manage the entire process, from audience analysis and ad creation to publishing and reporting. We look forward to hearing from you!
